SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

5 Ways to Improve Your About Us Web Page

By Stephanie Fisher | 01.14.2016

The "About Us" page is where people go to understand the company that’s behind the products and services. In this section, the visitor wants to see who you are, what your story is, your processes and history. Make sure that you’re presented in a relatable and understandable light.


What should you include on your about page? What do visitors want to read? How best should I present the information about our company? 

The following five tips will help clarify some of these questions:

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[Quick Tip] Your Homepage Content Checklist

By Stephanie Fisher | 01.11.2016

Your homepage is the first opportunity your company has to convert visitors, so your content should be written with this in mind. Bring up your website's homepage in another tab and follow along with this simple checklist to see if your homepage passes the test:


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Third Party Apps and Integrations to Enhance Your Website

By Allison Gibbs | 12.22.2015

Sometimes, you just need one more feature.

While we would all enjoy a world where one CMS (content management system) could do everything you need straight out of the box, that hardly ever happens. You will likely need additional tools or apps to provide all of the information and content that your constituents, customers or clients need.


Third-party apps can complement the tools you have in your CMS. While it’s important to retain a well-branded and consistent experience for the user as much as possible, linking out to another app or website can be done well and most users expect this on occasion.

Here are some common apps that you might need to consider if your CMS doesn’t include this functionality, or has limited capabilities.

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5 Ways to Wreck Your Sitemap (And Tips to Improve It)

By Stephanie Fisher | 11.03.2015

Reorganizing your content and structure can give website owners hives. Website redesigns are usually a prime time to do this and we almost always reorganize or rebuild a sitemap when we have a new project. There are times throughout the life of your website where you may want to change your sitemap, add to it or move things around. Be careful not to wreck your sitemap.


But perhaps we should back up. What is a sitemap? I'm simply talking about the navigation and structure of your website. Your top level navigation usually has standard categories, like About, Contact and Services. Then you have second-level or subnavigation items that fit under each top-level category, like Our Team and Events.

As your business or organization grows, you may add new services, resources or products. How do you fit all the new stuff into your website? Very. Carefully.

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6 Beautiful Examples of Fluid Website Design

By Stephanie Fisher | 10.20.2015

What is fluid website design?

Before we define "fluid design" we have to take a step back and review another term: fixed widths.

The majority of older websites are built on static, fixed widths that don't react or respond to different screen sizes. This means, the website is set to display at a fixed column width, like 900 pixels. Consequently, you can adjust your browser window or view the website on your phone and the site will stay "fixed" at that width. As the number of devices and screen sizes exploded over the past decade, these sites became very user unfriendly.


Website design trends have solved the problem of multiple screen sizes in a few ways. One solution is fluid design and it is becoming more and more popular. Instead of fixed columns and widths, a fluid website is built on relative widths, grids and percentages. This allows the website to scale up and down fluidly.

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5 Web Form Best Practices to Boost Conversions (With Examples)

By Stephanie Fisher | 10.06.2015

What makes a visitor complete a web form rather than abandon it? Turns out, it's the little things.


There are a few tried and true principles to putting together an effective web form, so I've gathered some examples to illustrate these best practices.

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How to Register a Domain Name for Your Website [Quick Tip]

By Allison Gibbs | 09.28.2015

A domain name (like "") is your PO Box on the internet. It's like a physical address for your office. Your address is where mail is sent and where people drive if they want to visit your office. But who am I kidding, do people still drive to offices and send paper mail anymore?

Here's a quick tip for those who have never registered a domain name for your business or nonprofit. This is also helpful for anyone who needs to purchase additional domains (rebranding, starting a side project, ruling the world, etc.). It may seem like a technical feat of wizardry, but it's actually very simple and anyone can manage it.

1. Pick a registrar.

Domain registrars include Network Solutions and Our preferred registrar is GoDaddy, simply because it's familiar and fairly reliable. 

2. Search for your domain name.

Most likely you've given this step due consideration well before you get to the point of purchasing or registering the domain. Make sure you domain name is still available and someone else hasn't picked it up while you were deliberating. Ideally, your domain name will be Additionally or alternatively, you can scoop up common extensions like .tv, .net, .biz.


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SpinRadio Episode #37 - Custom Website Design vs. Theme-based Website

By Michael Reynolds | 09.25.2015

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


In today's episode, we're covering:

  • The importance of social media response in business
  • Email signature marketing
  • Custom website design vs theme-based websites
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at

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Best Practices for Multi-Language Websites

By Abby Stearns | 09.17.2015

We don’t live in a world where everyone speaks the same language. We don’t even live in a city where everyone speaks the same language. It’s vital to have a professional translation of your website in order to effectively reach non-English speaking clients.


Recently on SpinRadio, we got to interview Martin George, CEO of LTC Language Solutions. LTC offers language training, cultural training, and interpretation services. Martin offered some important insight into setting up a multi-language website.

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Do's and Don'ts For Taking Credit Card Payments on Your Website

By Stephanie Fisher | 09.15.2015

Online payment is a function that most users simply expect as default when they enter your website. Offer memberships, sell products, or ask for donations? Be prepared to lose members, customers, and donors if you don't make it as easy as possible for them to make the transaction on the spot.


However, easy accessibility means nothing if customers don’t feel secure with entering their card number to complete the purchase. Planning the best method of accepting payment takes some thought and planning for a seamless and secure experience.  If you are looking to integrate credit card payment options into your site, here are a few do’s and don’ts to think about.

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