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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Identify and Optimize High-Impact Website Pages

By Allison Gibbs | 01.03.2017

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Think quick—without looking it up, can you tell me the top 10 performing pages on your website?

You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or make the biggest impact for your business. So, how are you using those pages to your advantage?

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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SpinRadio E67 - How to Write a Better Website RFP

By Michael Reynolds | 05.27.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing all the problems with the typical website RFP process and how to fix it. This is a must-listen for marketing directors who are planning a new website. Don't start writing that RFP until you hear this episode!

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Effectively Structure Your Website Header

By Stephanie Fisher | 05.03.2016

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The website header is the top portion of your website and the first thing a visitor sees. What impression does your header make? Is it cluttered and difficult to navigate, or is it clean and easily understandable? 

Website design trends change and there will always be exceptions to the rule. That said, there are a few usability rules and best practices that stay the same. This guide will help you plan your website header in a way that is both beautiful and functional from a user perspective.

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SpinRadio Episode #61 - How to Keep Your Enterprise Website Project from Going Over Budget and Over Deadline

By Michael Reynolds | 04.08.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Enterprise website projects take time and money and with a project this complex, it's not always going to go smoothly. How do you keep your project on time and on budget?

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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[Quick Tip] Your Website Abandonment Issues Checklist

By Stephanie Fisher | 03.28.2016

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Robert Frost might have taken the road less traveled in that yellow wood, but if he were on the internet which path would he choose?

Today's quick tip comes from an interview Michael Reynolds gave to Media Shower earlier this year, and provides a handy checklist for website abandonment issues. 

What do you think causes consumers to leave a website? What makes them stick around?

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What to Do When Your Homepage Priorities Go Off the Rails

By Stephanie Fisher | 03.15.2016

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You step into the cereal aisle of a grocery store and feel like giving up being a "breakfast person." You peek inside your incredibly crowded closet and decide to stay home in your pajamas rather than pick an outfit. You walk into a library and leave without a book.

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5 Great Firefox Web Developer Extension Tools

By Stephanie Fisher | 01.26.2016

Have you ever used the Web Developer Extension for Firefox? If you're not using Firefox, take a moment to download this browser and you can thank me later.

Once you're done, add the Web Developer Extension to your browser. Now we're ready to talk.

This is a set of tools you can use in your Firefox browser to inspect different elements and settings of a web page.

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You don't have to be a developer to use these handy tools. Marketing assistants and web editors will find them extremely useful when checking settings or finding hidden information about a web page.

Performing a website audit? These tools are a must-have.

You can set up the toolbar to look like this:

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Or set it up like in one of the examples below.

Here are some of our favorite, frequently used Firefox Web Developer Tools:

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SpinRadio Episode #49 - User Experience and Why It's Important

By Michael Reynolds | 01.15.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 Ways to Improve Your About Us Web Page

By Stephanie Fisher | 01.14.2016

The "About Us" page is where people go to understand the company that’s behind the products and services. In this section, the visitor wants to see who you are, what your story is, your processes and history. Make sure that you’re presented in a relatable and understandable light.

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What should you include on your about page? What do visitors want to read? How best should I present the information about our company? 

The following five tips will help clarify some of these questions:

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