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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

A Step-by-Step Guide to Promote Your Next Webinar

By Michael Reynolds | 10.24.2017

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This post is part of our "how to webinar" series, and was originally published in 2015. We've updated and expanded the post here. Our last post was How to Host a Webinar that Will Generate Leads for Your Business, and I recommend you read it first.

Webinars or webcasts are a potential powerhouse for your digital marketing strategy. If you've planned properly and thought of every detail, you've laid a good foundation for success. Don't stop there! You have to make sure people know about your webinar and show up. Promotion is just as important as your planning steps (see How to Host a Webinar That Will Generate Leads for Your Business).  

If you have an upcoming webinar on your content calendar, here are a few ways to promote it well.

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Sample Webinar Script and Agenda Template for Businesses in 2017

By Michael Reynolds | 09.12.2017
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This post was originally published in December 2015. We've updated it for webinar best practices for business in 2017.

Webinars or webcasts are a powerful lead generation tool in your digital marketing program. As a middle of the funnel offer, a webcast is more personal than an article or ebook and help potential clients get to know your company before having a sales conversation.

Many of our clients have started webinar programs with much success, and others express hesitation for how to get started. We're often asked for a script or an agenda to help them structure it properly. A script is very useful if you've never hosted a webinar before and so we're providing one here. 

But first, let's review some best practices for how to host a webinar.

  1. Use data to select a compelling and specific topic. 
  2. Choose a presenter who is a subject matter expert and an engaging speaker.
  3. Build a visually interesting slide deck.
  4. Set up and schedule your webinar.
  5. Integrate registration with your CRM/database so you can automate capture of leads.
  6. Promote.
  7. Present (see below for script).
  8. Follow up!

Sample Webinar Introduction Script and Template

So without further ado, here is a sample webinar script and template that you can use to present your own webinars. This script assumes that the webinar will involve two people: a host and a presenter.

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How to Use Facebook Lead Ads to Increase Webinar Registrations

By Michael Reynolds | 05.18.2016

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Image credit: Rawpixel.com / Shutterstock.com 

Webinars are an awesome component of a healthy inbound marketing program. Webinars make it easy to get in front of your prospects and clients and help them solve problems while giving them a taste of your personality. People want to buy from people they know, like and trust and if they hear you speak in real time, it goes a long way toward helping them get to know you.

One challenge that some of our clients have is how to increase registrations for their webinars. They have a great presentation prepared and a great message to share but they have not yet built a large email list. This is where Facebook Lead Ads can be a powerful tool.

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The Recipe for Successful Sales and Marketing Integration

By Michael Reynolds | 11.20.2013

Business development is critical to your organization. After all, you need customers/clients to stay in business right?

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