Answering frequently asked questions is one of the things we do here. And one question we hear is this: what will happen to my current website while the new one is being built?
We've got a short answer and a long answer.
SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing
Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.
'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis.
If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website.
Yes, a redesigned website is a beautiful thing—you'll get no argument from us. (You've seen our completely redesigned site, right?) However, have you looked past the shiny new web pages dancing in your head and seriously considered all the things you need prior to beginning your big website overhaul? You need more than a vision and a laptop, and we're here to remind you of all the different components you should consider before redesigning your website.
Way back in 1990, the Americans with Disabilities Act (ADA) became law, spurring American businesses and governmental agencies into action. Parking lots, elevators, and offices became accessible to people with disabilities. Hiring practices changed to ensure that these individuals were treated fairly. Web designers and IT departments started modifying their websites to ensure that they were accessible to people with disabilities.
Hold up. Huh?
Ok, so the internet wasn't really a concern back in the early 90's. But, as the World Wide Web became more and more prevalent in the daily lives of Americans (and the rest of the world), the Department of Justice decided to create guidelines for compliance. In 2003, the DOJ passed down a voluntary action plan for companies to pursue website compliance, so this isn't a brand new idea.
Infographics are a great way to convey complex information in a way that's easily understood by the general populace. Facts and figures are way more appealing when they're presented in a colorful and interesting format. It's like Mary Poppins' spoon full of sugar—infographics can make the boring information much easier to swallow.
You know you want them, but how do you make it happen? We're here to help you understand all of the ins and outs of infographics.
Here at SpinWeb, we often hear clients saying "I'm not sure where to start when it comes to writing website copy."
Perhaps it brings horrible flashbacks of high school research papers—but wait! When you're trying to write content for your website, you need to embrace those dusty research paper writing skills. (Just when you thought it was safe to forget everything you learned in high school English class, it's all coming back to you now.)
Without a doubt, when we ask a prospect what they need in a website, they start rattling off a list of features.
"We need a responsive design."
"We need a modern design."
"We need content reorganized."
Me: Of course.
"We need SEO capabilities."
Me: Do you know what that means?
As we sift through a bunch of feature requests, rarely do they answer the primary question at hand:
Think about that.
What is it exactly that you need your website to do?
You're trying to design a logo for your business, and you're stumped. You want it to reflect your style and your vision, but you don't want to end up on an internet list of world's worst logos. (Just do a Google image search for "logo mistakes" ... it's hilarious.)
We are here to help you avoid that kind of notoriety. Here are some things to consider as you design your logo.
Robert Frost might have taken the road less traveled in that yellow wood, but if he were on the internet which path would he choose?
Today's quick tip comes from an interview Michael Reynolds gave to Media Shower earlier this year, and provides a handy checklist for website abandonment issues.
Seamlessly expedite sustainable experiences whereas clicks-and-mortar e-tailers. Credibly create cooperative testing procedures with high-quality applications. Synergistically enable granular convergence whereas client-based convergence.