SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Implement a Goal-Based Video Strategy [SpinRadio E69]

By Michael Reynolds | 06.17.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


Video can sound "hard" or "scary" to some people but it's not difficult as it might seem. All you need are some clear goals and some basic planning. Kristen Craft from Wistia joins us to talk about how to plan out your video strategy, how to set goals that actually point to sales and how to implement video with minimal effort.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at

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How to Record and Use Screencasts for Training

By Amy Metherell | 03.30.2016


When you need to show a new employee or a client how to do something, showing them live is usually the most helpful. But we're all busy and our schedules don't always allow for yet another meeting. That's where screencasting can be your best friend.

A screencast is simply a recording of your desktop as you do something, such as creating a blog post in HubSpot. This is something I will need to train new employees to do. I can save time by capturing the process once and sharing the screencast as a training video. 

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Strengths and Weaknesses of the Most Popular Video Hosting Services

By Stephanie Fisher | 03.29.2016

A picture might be worth a thousand words, but a video is probably good for at least a million.  To make your website the best it can be, you’re going to need to look into video hosting services—but which service is the one for you? No worries, we’re here to help!



Oh, YouTube. The home of billions of videos, this is the reigning champion of video hosting.  YouTube hosts content of pretty much every type, all for free, all consumed by an eager multi-generational public. 
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[Quick Tip] Top 10 Google Hangout Rules for Remote Workers

By Stephanie Fisher | 03.14.2016


Working remotely is the best thing ever! But, it can make you lazy.

And when I say you I mean me.

Google Hangouts is one tool we use for meetings. I put together this list as a reminder to myself of virtual meeting etiquette when video is involved.

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Feeding the Content Journey [Video]

By Michael Reynolds | 12.16.2015

Companies are continuously struggling with content generation and some research provides that over 90% of content produced never actually helps in converting clients

Earlier this year at Inbound Marketing BarCamp, Douglas Karr gave a presentation titled Feeding the Content Journey. He discussed the science behind intent and motivating your audience to take the steps needed to convert. He provided all the information you need to research and produce a limitless quantity of high performing content that drives business results online.


Doug Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of the Marketing Technology Blog, CEO of DK New Media and an awesome public speaker.

This presentation is a must-watch for anyone who wants to get more out of their content.  Ready for more? Check out our guide How to Create Web Content That Converts.

Enjoy the video recording and the transcript below. Thanks Doug, for feeding our content engine with this video! 

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Rocky Walls' Top 10 Video Dos and Don'ts [Video]

By Stephanie Fisher | 11.25.2015

Rocky Walls from 12 Stars Media gave one of the most energetic and engaging presentations at Inbound Marketing BarCamp in October. 

Did you miss it? Want to see it again? On your lunch break today, watch this 25 minute video below to get outstanding tips for making quality video content. Thanks, Rocky!



And here's the Top 10 List of Video Dos and Don'ts:

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How to Use a "Teaser" Video to Promote Your Next Event

By Michael Reynolds | 09.23.2015

Organizing and promoting an event is hard work. Between dealing with venues, booking speakers and sweating as 50% of your attendees wait until the last possible minute to register, events can be overwhelming.

While there are lots of ways to market your event, one of the most interesting (and effective) ways to promote it is with video. Specifically, with a teaser video.


A teaser video is a "behind the scenes" look into what your event is all about. It helps explain things like:

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How to Get Started With Video Marketing

By Michael Reynolds | 08.11.2015

Each week in August, we are featuring a guest post from those who have submitted presentation ideas to Inbound Marketing BarCamp. This week we have a post from Rocky Walls from 12 Stars Media. If you've registered for Inbound Marketing BarCamp you can vote for Rocky's presentation. Enjoy!

Video Marketing

Making a marketing video can seem so overwhelming and difficult. But it doesn’t have to be. Anyone can implement video marketing with a few tips from the pros (yes, even YOU!).

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What I Learned From Creating a Weekly Web Series

By Michael Reynolds | 08.06.2015
Each week in August, we are featuring a guest post from those who have submitted presentation ideas to Inbound Marketing BarCamp. This week we have a post from Craig Dehute from 12 Stars Media. If you've registered for Inbound Marketing BarCamp you can vote for Craig and Braden's presentation, "How to Keep Your Viewers Attention" here. Enjoy!

My co-worker Braden and I were right in the middle of yet another spirited debate about some element of video production, cracking ourselves up in the process, when one of us blurted out, “we seriously need to have our own show! I would watch that!”

It wasn’t the first time that one of us had suggested it. The idea of creating a show that would invite others to join in on an energetic discussion of our industry was really appealing to us, and so “Crossing the Vector Line” began to take shape.

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My Experience Live Streaming with Periscope

By Stephanie Fisher | 05.20.2015

You might have read the title of this blog and thought, "Those are all interesting words, but I have no idea what they mean when put in that order."


Let me take you on a journey, friend.

Live Stream: A live stream is simply a live video feed, streamed in real time over the internet.

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