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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

5 "Old School" Sales Tactics That Work Well With Inbound Marketing [SpinRadio E70]

By Michael Reynolds | 07.01.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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SpinRadio Episode #34 - All About #Hashtags

By Michael Reynolds | 09.04.2015

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Hashtags!
  • Avoiding Humans
  • Password Management
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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6 Steps to Incorporating Hashtags in Your Event Marketing Strategy

By Stephanie Fisher | 05.19.2015

By now, most of us are familiar with hashtags. Yet we still see the occasional post on Facebook from a confused user, "I just don't GET this hashtag thing?!" It's understandable, given that so many people tag their posts with ridiculous hashtags. #youknowwhatimtalkingabout. #help #outofcontrolforreal

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As silly as they can be, hashtags do have value for marketers and event planners.

This example illustrates how you can incorporate hashtags into your event marketing strategy.

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SpinRadio Episode #9 - Crisis Management on Social Media and Using Twitter for Sales

By Michael Reynolds | 03.06.2015

Welcome to SpinRadio! We broadcast every Friday at 10am Eastern LIVE with inbound marketing and sales strategy to help you get better at driving business through your online presence. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Lots of social media tactics for marketing and sales
  • Crisis management on social media
  • Using Twitter as a sales tool
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Check Twitter for Breaking News [Quick Tip]

By Rachael Vail-Steele | 01.26.2015

A few weeks ago my fiancé and I were waiting for takeout at a restaurant’s bar. It was Sunday and of course there were multiple football games on. While I was checking in my beer on Untappd, I noticed out of the corner of my eye a massive fight had broken out in one of the games. The players were brawling off the field and into a wall! I had no idea what just happened (my fiancé was glued to the Colts game) so I searched on Google News to see what happened. No dice. Since it just happened there were not any news stories yet.

I searched for the team names on Twitter. Bingo!

 

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I found out what happened through real-time tweets and reactions to the fight. Even the official Twitter of the Carolina Panthers tweeted out a reaction.

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3 Great Examples of Crisis Management on Social Media

By Stephanie Fisher | 08.02.2013

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Update: Check out our part 2 post for more great examples of crisis management (or lack thereof) right here.

In recent years the game has changed for crisis management. The public has certain expectations for a company's response to a PR disaster or potential crisis. Those expectations include things like swift response, open and honest communication, and open dialogue through social media. Never before have people been able to reach out directly to a brand so easily as they now can through platforms like Twitter and Facebook.

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What is a Hashtag? A Deep Dive Into Examples and Applications.

By Michael Reynolds | 06.27.2012

As one of the most popular social networks, Twitter is still gaining momentum as a place for quick conversations, thought leadership, and a variety of business applications.

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What is a Twitter Hashtag?

By Michael Reynolds | 03.22.2011

As one of the "big three" social networks, Twitter enjoys a user base of around 200 Million users as of 2011. It is a very useful network to be a part of and is frequented by professionals, celebrities, and public figures and has many uses in the business world. As an Internet Marketing Speaker, I have used Twitter for business in a number of ways including research, promotion, and communication.

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