When you need to show a new employee or a client how to do something, showing them live is usually the most helpful. But we're all busy and our schedules don't always allow for yet another meeting. That's where screencasting can be your best friend.
A screencast is simply a recording of your desktop as you do something, such as creating a blog post in HubSpot. This is something I will need to train new employees to do. I can save time by capturing the process once and sharing the screencast as a training video.