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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Use Facebook Canvas to Create Social Mini Magazines

By Stephanie Fisher | 03.01.2016

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Storytelling is marketing and marketing is storytelling. The task for us all now is figuring out how to tell a good story about our brand.

Mobile apps and social media are natural platforms. Facebook has just upped the ante with Canvas. 

Facebook is rolling out a new app called Canvas. It's in beta right now, so you have to sign up to request access.

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How Can I Target Specific Types of People on Facebook?

By Michael Reynolds | 02.24.2016

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Curious about sponsored content on Facebook, but scared to try it? Here is one of the best reasons to quit worrying and start doing. Audience targeting.

The opposite of audience targeting is a billboard. You pay a lot of money to run a big ad on the side of the road. You have no clear data about who sees the ad, how many views it gets, or what actions people take after they see it. You can only guess. The same goes for many other types of offline, disruptive advertising methods.

The benefit of sponsored content on Facebook is abundant. One of the clearest benefits is the ability to specify who sees your ad, thus increasing your potential ROI. After you master Sponsored Content 101, you can then move on to remarketing prospects who have been on your website, but that is a topic for another time. And if you prefer really diving into this topic, check out our on-demand webinar Secrets of Advanced Social Media Advertising.

Now, let's get into your options for targeting specific types of people on Facebook.

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3 Types of Social Media Advertising You Should Start Now

By Michael Reynolds | 01.28.2016

At this moment in internet and social media history, I probably don't need to spend time in this introduction pushing the "importance of social media." 

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Is your social media marketing like a drifting paper lantern? So bright at first, but floating aimlessly...

You know social media is mature and it's where people hang out. But, if you need a few statistics to help convince less enlightened persons, here you go. According to Edison Research:

  • 56% of Americans have a social media profile
  • 55% of Americans 45-54 have a social media profile
  • 22% of Americans use social media several times/day
  • 64% of American say social media influences purchase behavior

If you've been holding the standard line of social media tactics, perhaps you feel like your efforts have sputtered out.

"Post a few times a week!"

"Post images for engagement!"

"Start conversations!"

"Social media is free!"

All of this if fine and good on the organic side of things. You need to be present, establish your personality, engage with your followers.

But, are you seeing business results from it? If not, its time to do something about it.

If you're running a marketing program and answering to your CEO, you need tactics that drive revenue. We need to approach social media from a business-centric strategy. What does that mean? You should be doing the following:

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Fact Check It Before You Share It [Quick Tip]

By Stephanie Fisher | 01.04.2016

It's way too easy to "like" or share misinformation, myths, and rumors on social media. How can we stop the madness?

You have the power to make sure you aren't contributing to the problem. Use these websites to keep the internet a place for more truth, less truthiness.

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6 Ways to Start a Social Media Crisis

By Stephanie Fisher | 12.08.2015

There's nothing like sticking your foot in your mouth on social media.

A self-inflicted social media crisis can quickly spiral into a PR nightmare. Fortunately, we can learn from the mistakes of others.

Social media crisises can be a PR nightmare

Today we examine a few categories of social media fails to avoid, with real life examples.

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Should You Expand Your Social Media Presence to Pinterest?

By Stephanie Fisher | 10.29.2015

It may be a foregone conclusion that your business needs to be on social media, but is it necessary to maintain an account on every popular platform? Not necessarily. One site in particular, Pinterest, remains an enigma to many sales and business development professionals. Those who may be tempted to dismiss Pinterest out-of-hand as just one giant bulletin board may be missing out on a valuable tool that can strengthen their brand and help them conduct marketing research.

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Pinterest by the Numbers

Pinterest is a wildly popular image sharing site where users save and display content they like as “pins.” When first introduced in 2010, it was an invitation-only site skewed towards women who were looking for inspiring crafts and food ideas. Things have changed dramatically since then. The San Francisco-based company is now valued at $11 billion and has offices in six other countries.

Pinterest has about 70 million users, 65% of whom are aged 16-34, and the platform is home to some 30 billion pins. It’s used by businesses, brands and bloggers around the world who think of it as a virtual gold mine. It is one of the most exciting ways to drive more traffic to your website and the best news of all is that it’s free traffic.

To Pin or Not to Pin

If you want to create an enviable social strategy and grow your business at the same time, it’s time to start weighing the pros and cons of using Pinterest by asking yourself these questions:

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SpinRadio Episode #36 - Professional Etiquette for Social Media Profiles

By Michael Reynolds | 09.18.2015

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • An amazing advertising fail.
  • Professional Etiquette for Social Media Profiles
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 Tips and Best Practices for Using Instagram for Your "Boring" Company

By Michael Reynolds | 09.09.2015

The kids love Instagram. And it's not just the kids. Consumer brands are all over it and with good reason. It's a very image-centric mobile-only platform which makes it perfect for promoting "fun" products like baby clothes and sports drinks.

But what about your "boring" business? What if you are in a conservative industry like engineering, manufacturing, financial services or legal services?

I would argue that while your industry may not be as fun on the surface as a consumer brand, there are lots of ways to uncover the more lighthearted side of your business. Which this in mind, Instagram can be a great tool for expanding your social reach.

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So how do you use Instagram in a more conservative industry?

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SpinRadio Episode #34 - All About #Hashtags

By Michael Reynolds | 09.04.2015

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering:

  • Hashtags!
  • Avoiding Humans
  • Password Management
  • As always, our Tactical Top 5 (actionable tweaks to improve your online presence)
  • Q&A from listeners
  • Weekly inspiration

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 Free Apps (and 1 Cheap App) for Creating Custom Social Media Images

By Stephanie Fisher | 08.20.2015

Stock photography can be expensive and boring, but it's an easy shortcut when you don't have time or access to original, high-quality images.

Custom images and original photography are more eye-catching, but it still takes time and money to create custom images.

I like to use apps like Canva to design custom images for blog posts and social media, especially when I want to breathe some life into a stock photo (more tips on how to pick the right stock photos over here).

But what about using free apps on my phone for whipping up an original image with a filter and text?

Image made with the app Over(made with mobile app Over, using a photo of my scarf as a background texture)

I recently recommended this to a client who wanted to create custom social media images, but didn't want to pay for stock photos. I wanted to test drive a few free mobile apps to see which ones I liked best.

With each app, I wanted to add a photo that I took with my phone. Add text. Add a filter. That's pretty much the secret sauce foundation to creating a good image to share on Instagram and Facebook.

Here's what I found.

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