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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

8 Steps to Creating a Social Media Campaign That Gets Results

By Stephanie Fisher | 08.15.2018

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This post was first published in 2014 and has been significantly updated and republished.

Let's talk about the nitty gritty details of rocking out a social media campaign.

We have tons of tools and how-to blog posts on Facebook, LinkedIn , Twitter and more. This is our time to step back and think big picture.

Here's a step-by-step approach to help you plan, create, and execute a social media campaign like a boss.

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LinkedIn Company Page Best Practices for Image Size, Dimension, and Format

By Nikki Jasper | 12.06.2016

linked-in-tablet.jpgRoman Pyshchyk / Shutterstock.com

You know that LinkedIn is a great way to generate and foster professional connections with others in your industry, but have you put much thought into your company's LinkedIn page?

Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.

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Facebook Page Best Practices for Image Size, Dimension, and Format

By Allison Gibbs | 10.20.2016

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 Editorial Credit: tuthelens / Shutterstock.com

Updated: 5/29/2017

Have you ever thought about how your images, videos, or ads will appear when you share them on Facebook? You would be surprised how easy it is to get it wrong.

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Dark Social: Why It Should Affect Your Social Media SEO Strategy

By Allison Gibbs | 10.11.2016

DARK SOCIAL. It sounds kind of menacing, or even downright dangerous, but if you dig a little deeper you'll see that it can actually be a marketer's best friend.  

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19 Ways to Improve Your Company's Social Media Presence

By Stephanie Fisher | 09.20.2016

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Over the past seven or eight years that we've been blogging, we've written a TON on the topic of social media. While many things have changed, a lot of the 101 stuff has not. So, we've decided to assemble a list of our "greatest hits"—a roundup of how-to's, tips, hacks and practical guidance for anyone seeking to improve their social media presence and engagement. 

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The Facebook Ad Primer for Beginners

By Stephanie Fisher | 09.01.2016

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Facebook ads. You know you've glanced at them as you looked at pictures of your high school crush's new baby, but you probably haven't paid a whole lot of attention to them.  

Well, you might be skimming over them, but somebody's clicking on them—according to this handy infographic from HubSpot, Facebook's ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014.

The numbers are continuing to climb, despite industry experts proclaiming that Instagram or Pinterest or any other social media platform are superior to good old Facebook. Yes, the kids might be more interested in Snapchat or Instagram, but apparently their parents are busy spending their hard-earned cash over on Facebook. 

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Blending Community Management and Advertising on Social Media

By Stephanie Fisher | 08.18.2016

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Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility.

You are shouting into the void unless you’re cultivating a community … Hello? ... Hello? ... Is this thing on?

Most people who “Like” your page will never see your posts. That's where a blend of active community management and advertising come into play. This includes Facebook, certainly, but must also take into consideration the channel or channels that are best suited to your company or industry. You might find more success on LinkedIn (this one’s a biggie), Twitter, Instagram or even a sub-Reddit forums

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Facebook Cracks Down on Clickbait Headlines: Do's and Don'ts

By Allison Gibbs | 08.11.2016

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Clickbait. Even if you're not sure what it is, you've seen it before. Those eye-catching headlines that leave you wanting more information, forcing you to click the link before you die of curiousity—that's clickbait.  

"You'll never believe what this star does to stay young!" "This weight loss method sounds crazy, but what happens next changes EVERYTHING!" Yes, these examples of clickbait are kind of silly, but it's a wildly effective, if kind of slimy, way to generate clicks. 

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5 Examples of Marketing on Reddit That Actually Worked

By Michael Reynolds | 05.19.2016

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You've heard of utilizing social media platforms such as Facebook or Twitter to enhance your marketing campaign, but Reddit? Is it possible to use the "front page of the internet" as an effective marketing tool? 

Sure, you've heard of Reddit, but do you understand what it is and how to use it? Essentially, it's a message board where users submit links, and the content is shaped and curated by the community. Users "upvote" and "downvote" content, making Reddit the most democratic of social media platforms. 

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The Hoosier’s Online Guide to Voting in 2016

By Stephanie Fisher | 03.08.2016

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The presidential election is looming in November, so it’s time to develop a game plan to make sure you can cast your vote. You may feel it is important to perform your civic duty, or you may just be interested in posting sweet pics of yourself sporting an “I Voted” sticker on all your social media channels. Either way, it's good to exercise your right to vote.

Not sure if you’re registered to vote—or HOW to register to vote—or WHERE to vote? Don’t worry! There are many online tools and apps to help you find your way. Here’s your handy guide to securing your ability to cast your ballot.

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