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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Ways to Gather and Use Testimonials on Your Website

By Stephanie Fisher | 07.21.2016

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Consumers are searching for background information on your company, products, and services. What will make them trust you? Slick taglines and promises of "going the extra mile" only go so far. They want to know what your clients and customers say about you.

Maybe you've considered using customer reviews, but you weren't sure if it was a good idea. Are they a useful addition to your website or just something viewers will skim over? Let's talk about the benefits of an old-fashioned testimonial on your modern website. 

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Best Guides for SEO Beginners

By Allison Gibbs | 07.19.2016

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The number one topic of discussion with clients and prospects is without a doubt SEO.

Search Engine Optimization (SEO) is a vital part of inbound marketing and making your website as visible as possible, to your clients as well as to search engines like Bing or Google. (Yes, I said Bing.) It involves a judicious use of key words and phrases that will guide potential customers to your site.

Everyone knows that it's important, but they don't always know where to get started. Or it all sounds super scary and intimidating.

The good thing? It doesn't have to be.

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Back to Basics SEO Cheat Sheet for Marketers

By Stephanie Fisher | 06.15.2016
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You can't sprinkle the SEO from a shaker or use SEO Powder™ to optimize your content for search.
 
You don't have to be a developer or technical wizard, either. Yes, you need their help for some aspects of SEO (and we'll talk about some of those things in another post) but marketers and web editors can do a lot to optimize blog posts and other webpages on your site. These tips focus on content optimization, keywords, and basic best practices that anyone can learn.
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How to Keyword Research Like the Pros

By Allison Gibbs | 05.24.2016

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Keyword research can come across as this super secret algorithm that only marketers know. Not true—you don't need to know the secret handshake to unlock the mysteries of keyword research. I'm going to demystify this for you, once and for all.

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SpinRadio E66: Advice for Marketing and Sales Pros in 2016 and 2026

By Michael Reynolds | 05.20.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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SpinRadio Episode #65 - The Comeback of Account-based Marketing

By Michael Reynolds | 05.06.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing" today.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Why Do Google Search Results Still Show My Deleted Web Page?

By Stephanie Fisher | 03.23.2016

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You’ve designed a superior new page on your website, but you notice that a quick search still directs people to the old page that you thought was deleted forever. What gives, Google?

How do you get Google to stop serving up the old page in its search results?  

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SpinRadio Episode #54 - How Trustworthiness and Risk Affects Your SEO

By Michael Reynolds | 02.19.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're covering SEO ranking factors like trustworthiness and the burden of risk and how these factors can help or hurt your organization's search engine rankings.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Should I Repost My Content on External Websites?

By Michael Reynolds | 02.17.2016

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Everyone wants their content to be seen by as many people as possible. So posting on more than one site (such as Medium or LinkedIn) might be a way to do that. But should you really be doing it? The short answer is sometimes.

I'm a big fan of pushing out content on LinkedIn's publishing platform. You can read more about that on our Q&A post about LinkedIn Pulse. We also like to get published on HubSpot's blog or popular industry websites like DoInbound.com.

But there are costs and benefits to consider when handing over your quality content to an external website.

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You Are What You E-A-T: Trustworthiness According to Google

By Allison Gibbs | 01.21.2016

Google recently released the guidelines they use for rating search responses. This is the first time they’ve ever done this, and those guidelines are a powerful tool for getting more out of your website.

Now we get it. You’re good people, and your business can be trusted. But Google’s algorithms don’t know that. The guidelines tell us how Google Search Quality Evaluators (actual human beings) are being told to rate the quality of websites and search results. This gives us insight into what human evaluators and Google's algorithm are looking for.

One of the biggest insights? The Expertise/Authoritativeness/Trustworthiness (E-A-T) system of evaluation. As the guidelines put it, “High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.”

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