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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

5 Local SEO Strategy Tips for 2018

By Stephanie Fisher | 07.11.2018

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If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings.  The following five Local SEO basics range from super easy to mildly technical. Here's what you need to do.

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How to Create a Pillar Page

By Allison Gibbs | 06.28.2018

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Has your website traffic hit a red light? Time to change your content strategy again! You might have heard that pillar pages are a proven way to attract qualified leads and boost traffic. But where to start? Let this post be your guide. 

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4 Specific Tactics for Using Comparative SEO Data to Outsmart the Competition

By Allison Gibbs | 07.31.2017

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It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve SEO.  Are you up to the challenge?

Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?

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How to Identify and Optimize High-Impact Website Pages

By Allison Gibbs | 01.03.2017

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Think quick—without looking it up, can you tell me the top 10 performing pages on your website?

You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or make the biggest impact for your business. So, how are you using those pages to your advantage?

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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The Key to Increasing Traffic is Not Just SEO

By Nikki Jasper | 12.13.2016

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You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is a necessary practice, it's certainly not the only game in town.  

Imagine your favorite corner cafe (or if you're like project manager Heather Lyon, the nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.

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Is It Bad for SEO to Use a Subdomain for Your Blog?

By Michael Reynolds | 11.18.2016

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If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.

The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our SEO Cheat Sheet, for example!) but unfortunately, there are still some myths circulating. One of the more divisive myths is the "subdomain vs. subfolder" argument.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016

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Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016

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Image credit: GongTo / Shutterstock.com

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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