SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

4 Specific Tactics for Using Comparative SEO Data to Outsmart the Competition

By Allison Gibbs | 07.31.2017


It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve SEO.  Are you up to the challenge?

Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?

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How to Identify and Optimize High-Impact Website Pages

By Allison Gibbs | 01.03.2017


Think quick—without looking it up, can you tell me the top 10 performing pages on your website?

You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or make the biggest impact for your business. So, how are you using those pages to your advantage?

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016


Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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The Key to Increasing Traffic is Not Just SEO

By Nikki Jasper | 12.13.2016

london-cafe.jpgThinglass /
You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is a necessary practice, it's certainly not the only game in town.  

Imagine your favorite corner cafe (or if you're like project manager Heather Lyon, the nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.

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Is It Bad for SEO to Use a Subdomain for Your Blog?

By Michael Reynolds | 11.18.2016


If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.

The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our SEO Cheat Sheet, for example!) but unfortunately, there are still some myths circulating. One of the more divisive myths is the "subdomain vs. subfolder" argument.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016


Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016


Image credit: GongTo /

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016


Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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Ways to Gather and Use Testimonials on Your Website

By Stephanie Fisher | 07.21.2016


Consumers are searching for background information on your company, products, and services. What will make them trust you? Slick taglines and promises of "going the extra mile" only go so far. They want to know what your clients and customers say about you.

Maybe you've considered using customer reviews, but you weren't sure if it was a good idea. Are they a useful addition to your website or just something viewers will skim over? Let's talk about the benefits of an old-fashioned testimonial on your modern website. 

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Best Guides for SEO Beginners

By Allison Gibbs | 07.19.2016


The number one topic of discussion with clients and prospects is without a doubt SEO.

Search Engine Optimization (SEO) is a vital part of inbound marketing and making your website as visible as possible, to your clients as well as to search engines like Bing or Google. (Yes, I said Bing.) It involves a judicious use of key words and phrases that will guide potential customers to your site.

Everyone knows that it's important, but they don't always know where to get started. Or it all sounds super scary and intimidating.

The good thing? It doesn't have to be.

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