Blog

SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Successfully Migrate from Salesforce to HubSpot CRM

By Stephanie Fisher | 06.12.2017

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A good CRM is one of our best sales tools. It's important to choose the right one for you and your team. If you're planning to leave Salesforce and make the switch to HubSpot CRM you can skip right to Step 2 where we dive into details of how to do the migration!

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Is Your Definition of a Lead Outdated?

By Allison Gibbs | 12.20.2016

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Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead? 

But what if one or both parties are working from an outdated definition of a lead? That could spell trouble and missed opportunities.

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What To Do When Sales Doesn’t Follow Up with Leads

By Allison Gibbs | 10.25.2016

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You're hitting all of your marketing goals, creating killer content that is generating leads that you pass along to your sales team for a follow-up call. Converting these leads should be cake, right? You should be swimming in customers, right?

Wrong. 

What happens when  the sales team isn't following up on the leads you've so generously provided?

How can you get everyone on the same page, so that you're confident that the leads you're giving your sales team are being processed in a timely and appropriate manner? Let's do some troubleshooting so you can figure out what's going on, and how you can fix it. 

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Sales Funnel vs. Buyer's Journey

By Abby Stearns | 10.13.2016

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If you've worked in traditional sales for any length of time, you've probably heard about the sales funnel.  It's a vital part of understanding your sales and marketing activity, and it's long been a part of the acquisition cycle.

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Successful Sales and Marketing Integration: A Love Story

By Abby Stearns | 09.27.2016

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Romeo and Juliet. Antony and Cleopatra. Kim and Kanye. Sales and Marketing. All of these are beautiful love stories, but today we're going to focus on sales and marketing. (Sorry, KimYe fans.)  

But wait! Sales and marketing aren't a duo. They're two separate entities that occasionally cross paths, right?  Not necessarily. Sure, you can keep them apart, but they definitely work better in tandem.

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How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 "Old School" Sales Tactics That Work Well With Inbound Marketing [SpinRadio E70]

By Michael Reynolds | 07.01.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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SpinRadio Episode #64 - What to Do When Leads Go Stale

By Michael Reynolds | 04.29.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing how to handle stale leads and prospects and how to potentially revive them (or let them go).

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How SpinWeb Uses HubSpot Sales Tools for Powerhouse Prospecting

By Michael Reynolds | 04.07.2016

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Prospecting is not always everyone's favorite activity but it's critical to identifying the right targets for your company.

We are strong advocates of the Inbound Sales approach and the concept of sales and marketing integration.

To do a great job of prospecting, you need the right tools. It's no secret that we love HubSpot. While some think of HubSpot as primarily a marketing tool, the platform has gotten a lot more mature and has also become our sales CRM of choice. HubSpot's sales tools and inbound sales methodology make prospecting a lot less painful and can actually be a pleasant process.

In this article, we will outline our process for sales prospecting with HubSpot and how to connect this process with the marketing side of the equation.

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