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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

8 Things to Consider When Exploring a Mobile App

By Michael Reynolds | 02.16.2016

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So you're considering creating your very own mobile app? That's great!

Before you shell out the cash (and time!) to develop it, there are several things you should consider first.
 

1. Only 25-50 Apps Account for 80-90% of All App Usage*

Think about that for a minute. This means that many, many apps never even get used after they're downloaded. If you're going to go through with an app, make sure it's good and it can be among the top few hundred apps in the world. This means you have to have an incredible app development team that knows their stuff.

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6 Beautiful Examples of Fluid Website Design

By Stephanie Fisher | 10.20.2015

What is fluid website design?

Before we define "fluid design" we have to take a step back and review another term: fixed widths.

The majority of older websites are built on static, fixed widths that don't react or respond to different screen sizes. This means, the website is set to display at a fixed column width, like 900 pixels. Consequently, you can adjust your browser window or view the website on your phone and the site will stay "fixed" at that width. As the number of devices and screen sizes exploded over the past decade, these sites became very user unfriendly.

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Website design trends have solved the problem of multiple screen sizes in a few ways. One solution is fluid design and it is becoming more and more popular. Instead of fixed columns and widths, a fluid website is built on relative widths, grids and percentages. This allows the website to scale up and down fluidly.

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Mobilegeddon: Are You Prepared to Face Your Ranking?

By Stephanie Fisher | 04.21.2015

In a world where everyone uses their smartphones to do everything, corporate websites are desperately clinging to their search rankings.

April 21 is MOBILEGEDDON.

Are you prepared?

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No, this is not a trailer for the new Jerry Bruckheimer movie. It's worse. Much worse.

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Why Invest in a Responsive Website? [Digital Exec]

By Michael Reynolds | 10.03.2014

We view the web on many different screen sizes today: desktop, laptop, tablet, and mobile. Because of this, we need to ensure a comfortable user experience on all platforms or we risk losing money because our customers can't get acces to what they need.

However, there are still way too many websites out there that are not optimized for a mobile experience.

Join us for this episode of The Digital Exec as Sam, Jason and I discuss the importance of having a responsive website and the perils of delaying this investment.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

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What is Responsive Design?

By Serena Acker | 08.14.2014

Responsive design is the new standard for websites for good reason.

In addition to eliminating navigation frustrations across displays, the content is prioritized and smart. Not only that, but it always looks amazing because images re-position for optimal size and placement.

Better yet, it eliminates friction for the end user by increasing usability, which means better marketing for your business with more conversions in the end

If you're not familiar with responsive design, it's time you learn. 

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Can you make my website responsive?

The short answer is "no, not with the flip of a switch." It is possible to make your current website responsive with custom development, but may not be the best idea. A better solution may be to invest in a new website, one where you can strategically plan your content and site structure with modern best practices in mind.

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Creeped Out by Facebook's New Messenger App? Use the Mobile Web! [Quick Tip]

By Michael Reynolds | 08.11.2014

A lot of noise has been made recently about Facebook's new Messenger app. Many users of the Facebook mobile app are reporting that they can no longer send messages throught the standard mobile app and instead are being forced to use the separate mobile app.

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Image credit: Twin Design / Shutterstock.com

So what's the big deal? Well, Facebook is being accused of crossing the line when it comes to privacy in this app and plenty of coverage is available on many major media sources like The Wall Street Journal, The New York Times, and Business Insider just to name a few.

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Seamlessly expedite sustainable experiences whereas clicks-and-mortar e-tailers. Credibly create cooperative testing procedures with high-quality applications. Synergistically enable granular convergence whereas client-based convergence.