SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Longer Term Engagement vs. Website Project

By Allison Gibbs | 12.02.2016


If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website. 

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4 Steps to Incorporate New Marketing Tactics Into Current Strategy

By Allison Gibbs | 11.29.2016


As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I add to the mix to improve things in the coming year? 

While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and innovative tactics to your current winning strategy, without sacrificing what is working.

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Our Experiment (So Far) With Agile Digital Marketing Strategy

By Amy Metherell | 08.25.2016


Agile marketing—it sounds like marketing that handles well, or marketing that can traverse an obstacle course with ease. Honestly? That's a pretty accurate description of what it is. 

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Why I Don't Just Do It Myself [Quick Tip]

By Heather Lyon | 07.27.2015

As a Project Manager, I assign tasks and to-dos.

Yes, sometimes I can take care of that minor website edit, but it isn't always the best use of my time.

When I'm managing 50 projects at once and have an awesome team that I can count on, I know any task I give them will be done well.


I liked this article on project management, and one of the tips on the list was: "Project MANAGE, Don't Project DO."

But you know what? Even though this is common wisdom, I feel guilty over it.

Sometimes when I know I can do a task, but pass it off to others, I feel a nagging "I could just do it" voice in my head.

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How to Use Basecamp to Manage Your Website Project

By Heather Lyon | 06.16.2015

A good project manager understands that a strong collaboration among team members is the key to completing any project. When everyone’s best ideas come together, the ideas build on each other, making every project stronger. Project managers need and deserve comprehensive tools that allow them to communicate with their team effortlessly. There are a lot of software platforms out there that are designed to do this, but hands-down the most effective platform I've found is Basecamp.


One of the great things about Basecamp is its versatility. Project managers are able to connect, maintain and follow up on projects as they're underway. Even after a project has been completed, you can still access and maintain the archives, depending on your choice of storage. From being the company water cooler to app building, it's incredibly effective at getting, and keeping, everyone involved and on the same page. Think of it as an interactive, digital version of what goes on in a project manager’s brain.

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