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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

4 Steps to Incorporate New Marketing Tactics Into Current Strategy

By Allison Gibbs | 11.29.2016

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As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I add to the mix to improve things in the coming year? 

While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and innovative tactics to your current winning strategy, without sacrificing what is working.

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A Process Is Not a Strategy (and other misused words)

By Allison Gibbs | 09.22.2015

Words are important.

Words help us understand the mysterious inner workings of someone else's brain. The right words, in the right order, can move us to laughter, tears, or even a changed opinion. 

But words are symbols and it's easy for meaning to get lost in translation, from one mind to another. This is why people (like me) get worked up over definitions. Words without shared meaning are meaningless.

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There are a few words in business that sometimes get misused: Strategy, Process, Tactics.

You may encounter this issue in your daily communications, as well. 

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The Importance of Checklists

By Stephanie Fisher | 08.25.2015

Imagine a process so complicated, so intricate that no matter how many times you did it you could never rely totally on memory. And even if you did have the process memorized, you would never rely on memory alone.

Because if you miss a step, lives are at stake.

Astronaut and Checklists

Earlier this year, I read An Astronaut's Guide to Life on Earth by Chris Hadfield. He described the fascinating processes and practices of space exploration. 

And he talked about the humble checklist.

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6 Steps From Creative Idea to Execution

By Michael Reynolds | 06.03.2015

A lot of us have great ideas. But how do you turn ideas into action?

Everyone on our team is extremely creative and buzzing with new ideas. It's easy to get excited about a new idea and just as easy to let it fade into oblivion. From a burst of creative energy to execution, there are a few steps along the way.

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One of the ways to test the viability and longevity of a new idea is to put it through a creative brief process. Often, I ask a team member to draft a simple, one-page brief. This helps to clarify the idea for all parties involved, including the person who has the idea in the first place.

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When to Use Dropbox vs. Google Docs

By Stephanie Fisher | 02.24.2015

Dropbox and Google Docs are amazing collaboration tools. We've already discussed the basics of Google Docs, so if you need a quick reminder click over here to learn how to Google Doc Like a pro.

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Dropbox 101

I like to think of Dropbox as a cloud-based filing system. For SpinWeb, it's our shared space for files, documents, photos, videos, and other digital assets that we need to store.

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Mental Prep For First Meeting With a Website Design Firm [Quick Tip]

By Heather Lyon | 12.29.2014

Ready to dive into building a new corporate website? Get in the right mindset before your first meeting with your website design firm.

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If you are about to build a new website, it's important to understand why you want one and other high-level goals.

These are some of the questions you'll be asked by your digital agency, so it's good to be prepared with the answers.

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Life Lesson from Gordon Ramsay and Kitchen Nightmares [Quick Tip]

By Stephanie Fisher | 12.15.2014

I have a confession to make. I am a HUGE Gordon Ramsay fan.

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What's Included In My Website Plan Monthly Fees? [Quick Tip]

By Abby Stearns | 12.01.2014

When I talk to clients in sales meetings, I typically get asked about monthly fees included in a website plan. "What are these fees for anyway?" It's a good question. Why do you have to pay monthly fees for a website that is just sitting out in cyberspace?

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This One Trick Will Totally Impress Your Clients [Quick Tip]

By Heather Lyon | 11.17.2014

Are you ready for this one super top secret trick we use to keep our clients and partners happy?

overcommunicate

Seriously, are you ready...?

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Why Process Matters When Building a Corporate Website [Digital Exec]

By Michael Reynolds | 09.12.2014

Building a corporate website is easy, right? Just throw a few designs together, install it on a CMS, and you're good to go.

Not quite. Planning, designing, and building a corporate website has literally hundreds of complex steps and unless those steps are organized in a proven process, outcomes can suffer.

No one knows this better than our Project Manager, Heather Lyon.

Join us for this episode of The Digital Exec as Heather and I discuss the importance of process when building a corporate website.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

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