It may be a foregone conclusion that your business needs to be on social media, but is it necessary to maintain an account on every popular platform? Not necessarily. One site in particular, Pinterest, remains an enigma to many sales and business development professionals. Those who may be tempted to dismiss Pinterest out-of-hand as just one giant bulletin board may be missing out on a valuable tool that can strengthen their brand and help them conduct marketing research.
Pinterest by the Numbers
Pinterest is a wildly popular image sharing site where users save and display content they like as “pins.” When first introduced in 2010, it was an invitation-only site skewed towards women who were looking for inspiring crafts and food ideas. Things have changed dramatically since then. The San Francisco-based company is now valued at $11 billion and has offices in six other countries.
Pinterest has about 70 million users, 65% of whom are aged 16-34, and the platform is home to some 30 billion pins. It’s used by businesses, brands and bloggers around the world who think of it as a virtual gold mine. It is one of the most exciting ways to drive more traffic to your website and the best news of all is that it’s free traffic.
To Pin or Not to Pin
If you want to create an enviable social strategy and grow your business at the same time, it’s time to start weighing the pros and cons of using Pinterest by asking yourself these questions: