Reorganizing your content and structure can give website owners hives. Website redesigns are usually a prime time to do this and we almost always reorganize or rebuild a sitemap when we have a new project. There are times throughout the life of your website where you may want to change your sitemap, add to it or move things around. Be careful not to wreck your sitemap.
But perhaps we should back up. What is a sitemap? I'm simply talking about the navigation and structure of your website. Your top level navigation usually has standard categories, like About, Contact and Services. Then you have second-level or subnavigation items that fit under each top-level category, like Our Team and Events.
As your business or organization grows, you may add new services, resources or products. How do you fit all the new stuff into your website? Very. Carefully.