"Hey, did you guys hear about the latest news?"
I can't tell you the number of times this question has been asked around our conference table in the office. (Maybe the same is true for your water cooler.) When something important happens in our industry, it seems to send a buzz around the office - like when there has been a security breach in a major company like Target or when HubSpot rolls out its new CRM. (We're still excited about this one. Way to go, HubSpot!)
But the hullabaloo doesn't have to stop there. If something has happened in the world that is remotely related to your business, you can use it to your advantage by writing a blog post, launching a social media campaign, or generating some sort of lead generation offer.
It's a common thing among inbound marketers, and it's called newsjacking. If you're not familiar with the term, then this blog post is for you. Read on to find out not only what it is but how to do it effectively for your business.
So what is newsjacking?
Newsjacking sounds like a negative term, doesn't it? (It reminds me of a highjacking or carjacking.) But I can assure you that it's not illegal. In fact, it's encouraged here in the marketing world.