SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Integrate Inbound Marketing Into Your Conference Strategy [SpinRadio E72]

By Michael Reynolds | 07.15.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


Many companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at

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Why You Should Sync Your Calendar With LinkedIn

By Michael Reynolds | 05.01.2014

I love LinkedIn. For some, it's a struggle to gain traction in this network because it's all business and not as much fun as other networks. However, I find it really useful.

Side note: if you're struggling to get the most out of LinkedIn, consider grabbing a copy of How to Become a LinkedIn Power User.

LinkedIn has some nice (newish) features that I find really useful. One of them is the calendar sync option. Enabling this option adds some nice functionality to your LinkedIn emails. If you sync up your calendar, you will start getting emails like this one:


As you can see, LinkedIn used my calendar to see that I met with Scott yesterday, found him on LinkedIn, and then offered to let me connect with him in one click. Nice!

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5 Reasons You're Not Ready for Inbound Marketing

By Michael Reynolds | 08.29.2013

thumb-hand-stopInbound marketing works. Let me rephrase that. When correctly executed with the right mix of creativity, analytical thinking, and persistence, inbound marketing works really well.

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How to Supplement Your Marketing Efforts With Networking

By Michael Reynolds | 07.22.2013

hugIf you’re not actively networking, you’re missing out on an amazing marketing opportunity.

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Where is Your Mastermind Group?

By Michael Reynolds | 08.28.2012

Blue_light_from_headThis week I've had the pleasure of attending two great events for digital agencies: the Digital Mastermind Group and the Inbound Conference, both in Boston.

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Interested in Feedback? Keep Your Surveys Short.

By Michael Reynolds | 03.15.2010

think_cloudAs a member of a number of associations and networking groups, I receive a lot of online surveys. It always amazes me how long and cumbersome many of them are. Inevitably they will be multi-page monsters that require me to type things in and fill in blanks. 99% of the time these requests end up falling prey to my delete key. Do the senders of these surveys really expect to get a reasonable response when the surveys are this long and complicated?

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The Art of the Email Introduction

By Michael Reynolds | 05.03.2009

HelloAs a member of various networking organizations like BNI, I make an effort to create referrals for people in my trusted networks. One of my favorite ways to create connections is through an email introduction.

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5 Marketing and Technology Tips for Thriving in an Uncertain Economy

By Michael Reynolds | 05.03.2009

Unless you have not seen a single piece of news in the past few months, you are probably aware that these are uncertain economic times. Though we all hope for a fast recovery and stronger economic times soon, it also pays to be pro-active and look for ways to become more efficient and re-evaluate how we are investing money into our businesses. Here are some ways to reduce costs while actually improving sales, service, and flexibility in your business.

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