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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

A Step-by-Step Guide to Promote Your Next Webinar

By Michael Reynolds | 10.24.2017

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This post is part of our "how to webinar" series, and was originally published in 2015. We've updated and expanded the post here. Our last post was How to Host a Webinar that Will Generate Leads for Your Business, and I recommend you read it first.

Webinars or webcasts are a potential powerhouse for your digital marketing strategy. If you've planned properly and thought of every detail, you've laid a good foundation for success. Don't stop there! You have to make sure people know about your webinar and show up. Promotion is just as important as your planning steps (see How to Host a Webinar That Will Generate Leads for Your Business).  

If you have an upcoming webinar on your content calendar, here are a few ways to promote it well.

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Is Your Definition of a Lead Outdated?

By Allison Gibbs | 12.20.2016

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Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead? 

But what if one or both parties are working from an outdated definition of a lead? That could spell trouble and missed opportunities.

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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7 Tips for Formulating Fresh Content Ideas

By Nikki Jasper | 11.03.2016

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You sit at your keyboard and stare at the screen; your mind is a blank. You know you need to write engaging content that will draw people to your website, but what can you write about? Your idea well has run completely dry. 

Fresh content is the cornerstone of digital marketing; our friends at Hubspot discovered that companies publishing 16 or more blog posts per month get 3.5 times more traffic than companies publishing fewer than four posts per month. And if that's not sufficient motivation to blog more often, companies that post to their blogs frequently get 4.5 times more leads than those who rarely post.  

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What To Do When Sales Doesn’t Follow Up with Leads

By Allison Gibbs | 10.25.2016

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You're hitting all of your marketing goals, creating killer content that is generating leads that you pass along to your sales team for a follow-up call. Converting these leads should be cake, right? You should be swimming in customers, right?

Wrong. 

What happens when  the sales team isn't following up on the leads you've so generously provided?

How can you get everyone on the same page, so that you're confident that the leads you're giving your sales team are being processed in a timely and appropriate manner? Let's do some troubleshooting so you can figure out what's going on, and how you can fix it. 

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Email Marketing Reset: The Get Started Now Guide

By Stephanie Fisher | 09.22.2016

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It's time to hit the reset button on email marketing. This guide will get you started now if you're ready to reformulate and breathe new life into your email strategy.

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Creating Buyer Personas: Worldview vs. Demographics

By Stephanie Fisher | 09.07.2016

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Who is your ideal customer?

If you’re not 100% sure of the answer, you’re most likely missing out on sales. The more you know about your customers, the better you’re able to tailor your marketing message to who they are and what they want. The more you speak their language, the more likely they will be attracted to you and your company.

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How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Blending Community Management and Advertising on Social Media

By Stephanie Fisher | 08.18.2016

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Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility.

You are shouting into the void unless you’re cultivating a community … Hello? ... Hello? ... Is this thing on?

Most people who “Like” your page will never see your posts. That's where a blend of active community management and advertising come into play. This includes Facebook, certainly, but must also take into consideration the channel or channels that are best suited to your company or industry. You might find more success on LinkedIn (this one’s a biggie), Twitter, Instagram or even a sub-Reddit forums

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5 Olympic Gold Examples of Brand Storytelling

By Stephanie Fisher | 08.16.2016

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lazyllama / Shutterstock.com

The 2016 Olympic Games in Rio are in their second week, and I'm just sitting over here crying at these ads.

Ads are ads, right? Nope. Selling a product these days means selling an experience, an emotion, a story.

How does that translate to the land of B2B services and "boring" industries?

While your company may not have the budget to sponsor the next Simone Biles, you may be able to craft a powerful story or emotional connection to your brand.

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