You're hitting all of your marketing goals, creating killer content that is generating leads that you pass along to your sales team for a follow-up call. Converting these leads should be cake, right? You should be swimming in customers, right?
What happens when the sales team isn't following up on the leads you've so generously provided?
How can you get everyone on the same page, so that you're confident that the leads you're giving your sales team are being processed in a timely and appropriate manner? Let's do some troubleshooting so you can figure out what's going on, and how you can fix it.