SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

What Are the Elements of a Great Logo?

By Jason Harrop | 04.06.2016


You're trying to design a logo for your business, and you're stumped.  You want it to reflect your style and your vision, but you don't want to end up on an internet list of world's worst logos. (Just do a Google image search for "logo mistakes" ... it's hilarious.)

We are here to help you avoid that kind of notoriety. Here are some things to consider as you design your logo.

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Reasons to Invest in Your Logo Before a Website Redesign

By Jason Harrop | 05.12.2015

As a designer, I have a unique perspective about working with logos. In particular, I want to talk about terrible, horrible, no good very bad logos.

It can be a frustrating experience to design a gorgeous new website around an old, ugly logo. 

I can also appreciate the difficulty in changing a bad logo after enough time has passed. Your logo is your brand and if you change it, will people still recognize you? It can be expensive to redesign an old logo or invest in a new, high-quality logo for your startup.


Here is a designer's view on why you should invest in a logo before launching (or redesigning) your website.

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A Quick Guide to Managing Your Logo

By Serena Acker | 01.29.2015

Your logo: it's an icon that represents who you are as a company. Chances are, you worked with a designer to create one that you love, and it has served you well over the years.

But one day, your digital marketing firm asks for your logo files to put on your new website, and you only have a jpg. (Insert ominous music here.)

As my grandmother would say, you're up a creek without a paddle. What's a company to do when they don't know where their logo files are?


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