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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

LinkedIn Company Page Best Practices for Image Size, Dimension, and Format

By Nikki Jasper | 12.06.2016

linked-in-tablet.jpgRoman Pyshchyk / Shutterstock.com

You know that LinkedIn is a great way to generate and foster professional connections with others in your industry, but have you put much thought into your company's LinkedIn page?

Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.

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SpinRadio E66: Advice for Marketing and Sales Pros in 2016 and 2026

By Michael Reynolds | 05.20.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Set Up an Ad Campaign on LinkedIn

By Michael Reynolds | 03.03.2016

 

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In the family of social media, Facebook is the fun, hard-partying youngest child, then LinkedIn is the serious, professional first born. I have a serious crush on LinkedIn, which is why I've devoted lots of space on this blog to the platform. Like Facebook, LinkedIn brother has some very sophisticated ad targeting, but with a few distinct advantage for B2B companies. 

Today, I offer a step-by-step guide to setting up an ad campaign on LinkedIn. 

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How Nonprofits Can Use LinkedIn to Find a Grant Writer

By Stephanie Fisher | 06.24.2015

If you don’t already have someone who is experienced at writing and applying for grants, you may need to hire a grant writer.

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There are two reputable associations for finding a grant consultant; the Grant Professionals Association and the Association of Fundraising Professionals. It’s important to find individuals who are experienced and committed to a specific code of ethics. Members of these organizations are more likely to be both.

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LinkedIn Q&A: Pulse, Sponsored Content, and More

By Michael Reynolds | 05.26.2015

As many of you know, I'm a big fan of the much made fun of, so-called "boring" network that is LinkedIn.

I often see glazed over faces and Tina Fey worthy eye rolling when I start talking about LinkedIn.

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As an advocate, I've done my fair share of educating folks about harnessing the power of LinkedIn. I've written guides and blog posts, hosted webinars, and shared updates.

Recently, readers and radio show listeners have asked questions about LinkedIn and I'm using this opportunity to answer some of them.

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8 Tips to Boost Your Nonprofit's Reach With LinkedIn

By Stephanie Fisher | 04.23.2015

LinkedIn is not merely a site to host your online resume. It has become a major business-oriented social network for professionals and organizations.

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LinkedIn can be a valuable and effective tool for sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.

It can also be a great tool for those who work in development at nonprofits. The Vice President of Philanthropy, or similar such title, is the nonprofit counterpart of a Business Development Director at a for-profit company.  

If sales folks can use LinkedIn to find prospects, warm leads, recruit and get referrals, then many of the same principles should apply to the nonprofit world.

Growing membership, finding sponsors and new donors, connecting with existing donors, getting referrals--all of these activities are well suited to this particular social network.

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3 Ways to Optimize Your LinkedIn Activity for Sales and Marketing

By Michael Reynolds | 12.17.2014

LinkedIn can be a valuable and effective tool for B2B sales and marketing teams. With over 300 million members (at the time of this article) and a lot of activity from c-level professionals and decision-makers, it's a vibrant community for business.

LinkedIn also has a variety of tools that can help augment your sales and marketing process. It has some basic CRM-like functionality, it can integrate with other systems, it has a publishing platform, and it can help you reach the right people with laser-focused content.

However, many people don't always know where to start or what to do when it comes to LinkedIn. How do sales teams use LinkedIn? How do marketing teams increase visibility for their companies? How can you make the most of your limited time on LinkedIn?

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While you can spend a lot of time on LinkedIn exploring all it has to offer, we're going to focus on the three most effective ways to use this network for sales and marketing.

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How to Become a LinkedIn Power User [Webinar]

By Serena Acker | 05.20.2014

LinkedIn is one of the fastest-growing online professional networks. It has over 225 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional net- work to find referral partners, augment sales, and strengthen your personal brand...all of which I think we can agree are pretty important things.

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Why You Should Sync Your Calendar With LinkedIn

By Michael Reynolds | 05.01.2014

I love LinkedIn. For some, it's a struggle to gain traction in this network because it's all business and not as much fun as other networks. However, I find it really useful.

Side note: if you're struggling to get the most out of LinkedIn, consider grabbing a copy of How to Become a LinkedIn Power User.

LinkedIn has some nice (newish) features that I find really useful. One of them is the calendar sync option. Enabling this option adds some nice functionality to your LinkedIn emails. If you sync up your calendar, you will start getting emails like this one:

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As you can see, LinkedIn used my calendar to see that I met with Scott yesterday, found him on LinkedIn, and then offered to let me connect with him in one click. Nice!

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How to Use LinkedIn Jobs to Find Great Team Members

By Serena Acker | 01.21.2014

LinkedIn is one of the fastest-growing online professional networks. It has over 225 million professionals around the world as members and grows at a rate over over two new users per second. Think about that for a second...and 2 more new users were just added. At this rate, LinkedIn users may take over the world! (Insert evil laugh here.)

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