The kids love Instagram. And it's not just the kids. Consumer brands are all over it and with good reason. It's a very image-centric mobile-only platform which makes it perfect for promoting "fun" products like baby clothes and sports drinks.
But what about your "boring" business? What if you are in a conservative industry like engineering, manufacturing, financial services or legal services?
I would argue that while your industry may not be as fun on the surface as a consumer brand, there are lots of ways to uncover the more lighthearted side of your business. Which this in mind, Instagram can be a great tool for expanding your social reach.
So how do you use Instagram in a more conservative industry?