SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Your Competitive Advantage is Your Innovation

By Michael Reynolds | 02.20.2014

Competition is a fact of business. Unless you're the cable company, chances are you have competitors.

In general, competition is good for the public. It tends to encourage businesses to improve their products and services and continue to do their best to keep their customers happy.

However, our clients are sometimes concerned that inbound marketing will "give away" too much to the public and therefore to the competition.


Why? Inbound marketing is all about content. A great strategy is built on teaching concepts and solving problems for your audience. This means you will be producing lots of content that helps your customers and prospects with their problems.

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Thin Thinking and Digital Business Integration [Digital Exec]

By Michael Reynolds | 12.17.2013

In this episode of The Digital Exec, we sit down with Gillian Muessig from Moz to discuss the concept of "thin thinking" and how digital is really just reality.

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