Blog

SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Back to Basics SEO Cheat Sheet for Marketers

By Stephanie Fisher | 06.15.2016
seo-cheat-sheet-image.jpg
 
You can't sprinkle the SEO from a shaker or use SEO Powder™ to optimize your content for search.
 
You don't have to be a developer or technical wizard, either. Yes, you need their help for some aspects of SEO (and we'll talk about some of those things in another post) but marketers and web editors can do a lot to optimize blog posts and other webpages on your site. These tips focus on content optimization, keywords, and basic best practices that anyone can learn.
Read More

5 Examples of Marketing on Reddit That Actually Worked

By Michael Reynolds | 05.19.2016

reddit-marketing-caution-tape.jpg

You've heard of utilizing social media platforms such as Facebook or Twitter to enhance your marketing campaign, but Reddit? Is it possible to use the "front page of the internet" as an effective marketing tool? 

Sure, you've heard of Reddit, but do you understand what it is and how to use it? Essentially, it's a message board where users submit links, and the content is shaped and curated by the community. Users "upvote" and "downvote" content, making Reddit the most democratic of social media platforms. 

Read More

How to Use Facebook Lead Ads to Increase Webinar Registrations

By Michael Reynolds | 05.18.2016

Facebook-coffee-1.jpg

Image credit: Rawpixel.com / Shutterstock.com 

Webinars are an awesome component of a healthy inbound marketing program. Webinars make it easy to get in front of your prospects and clients and help them solve problems while giving them a taste of your personality. People want to buy from people they know, like and trust and if they hear you speak in real time, it goes a long way toward helping them get to know you.

One challenge that some of our clients have is how to increase registrations for their webinars. They have a great presentation prepared and a great message to share but they have not yet built a large email list. This is where Facebook Lead Ads can be a powerful tool.

Read More

How to Integrate PPC Into Your Inbound Marketing Program

By Allison Gibbs | 05.10.2016

PPC-1.jpg

"I'll see your inbound Marketing and raise you $1,000 PPC!"

"Preposterous, my dear man!"

Settle down. These are two great concepts that work well together. Inbound marketing and Pay Per Click don't seem like they'd be compatible, but, in fact, when you use them together, they merge into a superpower that can convert clicks into leads. 

Read More

34 Marketing Terms and Buzzwords You Should Finally Learn

By Stephanie Fisher | 04.28.2016

marketing-buzzword-gnome.jpg

The next time you're talking with your VP of Marketing, or your digital agency, about inbound marketing please feel free to refer to this guide.

Our industry can sometimes be among the worst buzzword-packed fields out there. Sometimes it feels like there's a gnome running a marketing word salad generator and forcing people to start using his evil creations.

"Now, my pretties, this week we're all going to start 'reinventing mission-critical networks.'"

Some of the marketing phrases on my list have been around for awhile and some are newcomers. I wanted to provide a comprehensive list for those of you who may be new to the game, or for those who've been scratching their heads every time the boss talks about snackable content.

Read More

SpinRadio Episode #63 - A Panel Discussion of 'Disrupted' by Dan Lyons and What it Means for Inbound Marketing

By Michael Reynolds | 04.22.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

dan-lyons-new-book-disrupted-talks-hubspot.jpg

Gil C / Shutterstock.com

In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

8 Obstacles to Creating a Culture of Inbound Marketing

By Michael Reynolds | 04.13.2016

culture-of-inbound-spinweb-team.jpg

More and more companies are adopting Inbound Marketing as a lead-generation methodology, but there's still some confusion about how to implement it. How do you make your staff understand the ins and outs of inbound marketing, making it seep down deep into their souls? (Maybe not that deep, but you know what we mean.)

We've got you covered. Read on for the roadmap to overcoming the obstacles of creating a culture of Inbound Marketing. 

Read More

SpinRadio Episode #59 - How to Cut Through the Inbound Noise with "10x Content"

By Michael Reynolds | 03.25.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

dark-mobile.jpg

In today's episode, we're discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

Read More

5 Tools for Making DIY Infographics

By Stephanie Fisher | 03.22.2016

diy-infographics.jpg

Grab your virtual crafting kits and get creative. It's DIY time: infographics style.

Infographics are a fun and effective way to convey information efficiently, but some people are intimidated by the thought of creating their own. Granted, a designer will probably do a better job, but a designer can be a budget breaker.

Lucky for you (and your budget), there are several excellent tools to help you make your own infographics—hopefully, without tears or hot glue gun burns.

Exhibit A: our talented designer created this professional infographic.

Read More

Let's Talk

Ready to get started

Seamlessly expedite sustainable experiences whereas clicks-and-mortar e-tailers. Credibly create cooperative testing procedures with high-quality applications. Synergistically enable granular convergence whereas client-based convergence.