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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Make an Executive Digital Marketing Report for Your CEO (Or Board)

By Stephanie Fisher | 03.01.2018

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This post was originally published in 2014, practically the dark ages! Much of the content is still relevant, but we've updated the post and added a section on how to use Google Data Studio to create an awesome monthly marketing report, for free. Enjoy!

Your monthly marketing presentation is coming up and it's time to step up your game.

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How to Host a Webinar That Will Generate Leads for Your Business

By Michael Reynolds | 09.28.2017

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This post is part one is our "How to Webinar" series, and was originally published in 2014. We updated it with current best practices, tools, a script and extras. Part two is A Step-by-Step Guide to Promote Your Next Webinar, and part three is 10 Essential Tips for How to Record a Webinar.

Digital marketing is a holistic, integrated program that contains many moving parts and tactics. It can include tactics like blogging, social media advertising, SEO, video, email, apps, and long form content.

Webinars or webcasts can be one of the most powerful and high-value components of your digital marketing program.

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New vs. Old: Traditional Marketing for the Modern Buyer

By Allison Gibbs | 05.16.2017

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If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:

"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.

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Gold Nuggets from #Inbound2016

By Stephanie Fisher | 11.14.2016

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Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, Inbound 2016. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center. For those who weren't able to attend, below are our 8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016 happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:

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Financial Institutions That Have Killer Blogs

By Stephanie Fisher | 08.04.2016

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When you think of your financial institution's website, you probably think about checking your account balance, finding a branch near you, or maybe looking into a loan. You're looking for information about your finances. You most likely don't think about their blog. Do banks even HAVE blogs?

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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How to Integrate Inbound Marketing Into Your Conference Strategy [SpinRadio E72]

By Michael Reynolds | 07.15.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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Many companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 "Old School" Sales Tactics That Work Well With Inbound Marketing [SpinRadio E70]

By Michael Reynolds | 07.01.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Create a Co-Branded Marketing Resource

By Allison Gibbs | 06.30.2016

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Co-branding; it brings two great things together to create something even greater. For example, the powerhouses of chocolate and peanut butter came together to create the beauty that is the peanut butter cup.

Yes, peanut butter cups are amazing, but what does this concept have to do with your marketing plan? 

Simple.

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Back to Basics SEO Cheat Sheet for Marketers

By Stephanie Fisher | 06.15.2016
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You can't sprinkle the SEO from a shaker or use SEO Powder™ to optimize your content for search.
 
You don't have to be a developer or technical wizard, either. Yes, you need their help for some aspects of SEO (and we'll talk about some of those things in another post) but marketers and web editors can do a lot to optimize blog posts and other webpages on your site. These tips focus on content optimization, keywords, and basic best practices that anyone can learn.
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