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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Review: Google Analytics Mobile App

By Allison Gibbs | 01.10.2017

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If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed

Including Google Analytics— yes, you heard me—website analytics on my phone.

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Your Guide to Collaborative Document Editing With Google Docs

By Michael Reynolds | 10.18.2016

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At SpinWeb, we rely on collaboration tools and productivity apps to get more done throughout the day. We use a variety of apps like Basecamp, Pivotal, Slack, and Dropbox to communicate and share files, notes, and tasks. But what about collaborative document editing? We've got you covered with this detailed how-to.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016

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Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016

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Image credit: GongTo / Shutterstock.com

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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How to Integrate PPC Into Your Inbound Marketing Program

By Allison Gibbs | 05.10.2016

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"I'll see your inbound Marketing and raise you $1,000 PPC!"

"Preposterous, my dear man!"

Settle down. These are two great concepts that work well together. Inbound marketing and Pay Per Click don't seem like they'd be compatible, but, in fact, when you use them together, they merge into a superpower that can convert clicks into leads. 

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Why Do Google Search Results Still Show My Deleted Web Page?

By Stephanie Fisher | 03.23.2016

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You’ve designed a superior new page on your website, but you notice that a quick search still directs people to the old page that you thought was deleted forever. What gives, Google?

How do you get Google to stop serving up the old page in its search results?  

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[Quick Tip] Google Trick for Idea Generation

By Michael Reynolds | 02.29.2016

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Image: d8nn / Shutterstock.com

We put out a call for ideas for our weekly Quick TIp blog posts, asking you to submit your own QTs. 

Today's tip comes from a friend on Facebook, Derek McClain. 

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[Quick Tip] How to Be a Google Power User

By Sam McKinney | 02.08.2016

Everyone knows search engines basically run the internet. But did you know there are many lesser-known ways to make your searching better?  Check out this infographic from imgur to find out how.

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You Are What You E-A-T: Trustworthiness According to Google

By Allison Gibbs | 01.21.2016

Google recently released the guidelines they use for rating search responses. This is the first time they’ve ever done this, and those guidelines are a powerful tool for getting more out of your website.

Now we get it. You’re good people, and your business can be trusted. But Google’s algorithms don’t know that. The guidelines tell us how Google Search Quality Evaluators (actual human beings) are being told to rate the quality of websites and search results. This gives us insight into what human evaluators and Google's algorithm are looking for.

One of the biggest insights? The Expertise/Authoritativeness/Trustworthiness (E-A-T) system of evaluation. As the guidelines put it, “High quality pages and websites need enough expertise to be authoritative and trustworthy on their topic.”

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