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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

4 Specific Tactics for Using Comparative SEO Data to Outsmart the Competition

By Allison Gibbs | 07.31.2017

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It's time to get into the nitty gritty of your next SEO moves. You'll need to gather some advanced weaponry if you want to get serious about using competition data to improve SEO.  Are you up to the challenge?

Most of the time, people stop at the obvious questions. Who's ranking #1 for my keywords? What are the top pages on my competitors' domain? You might look at Google Analytics or something more advanced like Moz. But why stop there when you can dig deeper and get some very specific direction on improving SEO?

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Review: Google Analytics Mobile App

By Allison Gibbs | 01.10.2017

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If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed

Including Google Analytics— yes, you heard me—website analytics on my phone.

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Your Guide to Collaborative Document Editing With Google Docs

By Michael Reynolds | 10.18.2016

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At SpinWeb, we rely on collaboration tools and productivity apps to get more done throughout the day. We use a variety of apps like Basecamp, Pivotal, Slack, and Dropbox to communicate and share files, notes, and tasks. But what about collaborative document editing? We've got you covered with this detailed how-to.

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Google Announces Penguin 4.0 – What It Means For Your Website

By Allison Gibbs | 10.04.2016

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Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

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7 Bing SEO Strategies (That Are Also Business Strategies)

By Allison Gibbs | 08.09.2016

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Image credit: GongTo / Shutterstock.com

In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google.

But the game is always changing, and a challenger is rising in the ranks: Bing.

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How to Build Meaningful Referral Traffic to Your Website

By Michael Reynolds | 08.02.2016

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Website traffic, unlike regular traffic, is a good thing; high traffic to your blog or website means that there are a lot of people interested in what you have to offer, and it's a key component of inbound marketing. (High traffic on your drive home? Not so great.) 

There are a number of methods to generate traffic on your website; an organic search is one of the more reliable, successful ways to drive traffic your way, and you can harness the power of social media to get more eyes on your page, but what about referral traffic?  

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How to Integrate PPC Into Your Inbound Marketing Program

By Allison Gibbs | 05.10.2016

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"I'll see your inbound Marketing and raise you $1,000 PPC!"

"Preposterous, my dear man!"

Settle down. These are two great concepts that work well together. Inbound marketing and Pay Per Click don't seem like they'd be compatible, but, in fact, when you use them together, they merge into a superpower that can convert clicks into leads. 

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Why Do Google Search Results Still Show My Deleted Web Page?

By Stephanie Fisher | 03.23.2016

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You’ve designed a superior new page on your website, but you notice that a quick search still directs people to the old page that you thought was deleted forever. What gives, Google?

How do you get Google to stop serving up the old page in its search results?  

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[Quick Tip] Google Trick for Idea Generation

By Michael Reynolds | 02.29.2016

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Image: d8nn / Shutterstock.com

We put out a call for ideas for our weekly Quick TIp blog posts, asking you to submit your own QTs. 

Today's tip comes from a friend on Facebook, Derek McClain. 

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[Quick Tip] How to Be a Google Power User

By Sam McKinney | 02.08.2016

Everyone knows search engines basically run the internet. But did you know there are many lesser-known ways to make your searching better?  Check out this infographic from imgur to find out how.

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