If you’ve put on an event, you know how important (and difficult) it can be to find sponsors. If you put on an annual or repeating event, then you likewise know how important (and difficult) it can be to find repeat sponsors. After all, people aren’t usually eager to part with their money, which is why it’s super important (especially if you’re a non-profit) to treat them well.
Sometimes keeping sponsors around is referred to donor retention, and it’s a hot topic of discussion in the nonprofit sector. There are books written on it and even boot camps devoted to the topic.
What’s the big deal?
Sponsor retention is the measure of how many continue to donate to your organization. And because money matters (so much so that they say it makes the world go ‘round), it’s kind of a big deal to keep your supporters around.
All too often, organizations seem happy to just accept a check from a sponsor and slap their logo on some corresponding signage. However, sponsors are really important to the financial health of non-profits. I might even go so far as to say that sponsors should be revered and treated with utmost respect and gratitude.
That being said, on this Valentine’s Day, here are a few ways to show some love to your sponsors.