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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Facebook Page Best Practices for Image Size, Dimension, and Format

By Allison Gibbs | 10.20.2016

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 Editorial Credit: tuthelens / Shutterstock.com

Updated: 5/29/2017

Have you ever thought about how your images, videos, or ads will appear when you share them on Facebook? You would be surprised how easy it is to get it wrong.

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The Facebook Ad Primer for Beginners

By Stephanie Fisher | 09.01.2016

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Facebook ads. You know you've glanced at them as you looked at pictures of your high school crush's new baby, but you probably haven't paid a whole lot of attention to them.  

Well, you might be skimming over them, but somebody's clicking on them—according to this handy infographic from HubSpot, Facebook's ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014.

The numbers are continuing to climb, despite industry experts proclaiming that Instagram or Pinterest or any other social media platform are superior to good old Facebook. Yes, the kids might be more interested in Snapchat or Instagram, but apparently their parents are busy spending their hard-earned cash over on Facebook. 

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Facebook Cracks Down on Clickbait Headlines: Do's and Don'ts

By Allison Gibbs | 08.11.2016

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Clickbait. Even if you're not sure what it is, you've seen it before. Those eye-catching headlines that leave you wanting more information, forcing you to click the link before you die of curiousity—that's clickbait.  

"You'll never believe what this star does to stay young!" "This weight loss method sounds crazy, but what happens next changes EVERYTHING!" Yes, these examples of clickbait are kind of silly, but it's a wildly effective, if kind of slimy, way to generate clicks. 

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5 Ways to Use Facebook Advertising for B2B [SpinRadio E74]

By Michael Reynolds | 08.05.2016

Welcome to SpinRadio your inbound marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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d8nn / Shutterstock.com

Myth: Facebook is good for B2C advertising but it doesn't really work for B2B. Fact: Facebook can be the most powerful social platform in a B2B lead generation context. We'll discuss how along with digital marketing and sales news from the week, including the latest shiny thing from LinkedIn and an update to the SEO rules on 301 redirects.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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How to Use Facebook Lead Ads to Increase Webinar Registrations

By Michael Reynolds | 05.18.2016

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Image credit: Rawpixel.com / Shutterstock.com 

Webinars are an awesome component of a healthy inbound marketing program. Webinars make it easy to get in front of your prospects and clients and help them solve problems while giving them a taste of your personality. People want to buy from people they know, like and trust and if they hear you speak in real time, it goes a long way toward helping them get to know you.

One challenge that some of our clients have is how to increase registrations for their webinars. They have a great presentation prepared and a great message to share but they have not yet built a large email list. This is where Facebook Lead Ads can be a powerful tool.

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SpinRadio Episode #64 - What to Do When Leads Go Stale

By Michael Reynolds | 04.29.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing how to handle stale leads and prospects and how to potentially revive them (or let them go).

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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The 3 Most Exciting Things About Facebook Lead Ads

By Stephanie Fisher | 03.02.2016

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Facebook's new Lead Ad is a powerful way for businesses to get more out of their social media ad spend. 

Now, your ads can have a built-in form to capture lead information directly on Facebook. When your prospect sees your ad pop up in their news feed, they can sign up for whatever you're offering–without leaving Facebook.

When they click on your ad, they will see a form that auto-fills with their information, like name, phone or email. They can sign up for your mailing list, subscribe to a blog or newsletter or request a call or demo – whatever it is you're offering. 

You can create Lead Ads in the Power Editor of Facebook, so if you already use this tool you'll be set.

What Is So Amazing About Lead Ads?

Here are our favorite things about this new tool:

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How Can I Target Specific Types of People on Facebook?

By Michael Reynolds | 02.24.2016

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Curious about sponsored content on Facebook, but scared to try it? Here is one of the best reasons to quit worrying and start doing. Audience targeting.

The opposite of audience targeting is a billboard. You pay a lot of money to run a big ad on the side of the road. You have no clear data about who sees the ad, how many views it gets, or what actions people take after they see it. You can only guess. The same goes for many other types of offline, disruptive advertising methods.

The benefit of sponsored content on Facebook is abundant. One of the clearest benefits is the ability to specify who sees your ad, thus increasing your potential ROI. After you master Sponsored Content 101, you can then move on to remarketing prospects who have been on your website, but that is a topic for another time. And if you prefer really diving into this topic, check out our on-demand webinar Secrets of Advanced Social Media Advertising.

Now, let's get into your options for targeting specific types of people on Facebook.

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How to Remarket Your Prospects Using Facebook Custom Audiences

By Rachael Vail-Steele | 02.19.2015

What is the new social media game all the big boys are playing? Do you know?

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Here it is: Remarketing to your prospects using social media.

We've been doing it too, and it's really, really exciting! Of course, we wanted to pass on to you what we've learned from our own experiments, so you can test it out for yourselves.

First, the facts. Here are some social media statistics in case you need them.

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Churches: Stumped About What to Post on Facebook?

By Serena Acker | 02.17.2015

Whether you’re new to Facebook or have had a page for several years, sometimes you just don’t know what to say. We’ve all been there; staring at that little white box on Facebook that begs, “What’s on your mind?” You know that you should say something, but you’re unsure of what.

If you are a church, it’s important to have a strong social media presence in order to keep your congregation engaged. After all, Facebook is a powerful tool that you can use to educate and inform, uplift and encourage.

If you resonate with the aforementioned writer’s block, you’ve come to the right spot. We’ve compiled five helpful ideas to post on your church’s Facebook page.

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