Content is the "fuel" behind inbound marketing. And yes, I know you're tired of all these marketing people telling you to create more content. More, more more!
This is emphasized so much because it works. High-quality content that is focused on your buyer personas and properly amplified is like investing in your 401k. It's hard to do and you don't see the payoff right away but over time you will start to see the results big time if you keep at it.
Even so, most people find it difficult to consistently create this much content. They feel like they need to constantly come up with ideas and write all sorts of original articles all the time and this can feel overwhelming.
There is another way. This won't work for every organization, but it will work for organizations that have annual events. This often includes non-profits, associations and many companies.
The trick is to create a process that "cross-trains" your content across different mediums and use your live event as the framework. Let's dig into the process.