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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

8 Creative Sponsorship Packages for Your Next Event

By Stephanie Fisher | 11.22.2016

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In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. Perhaps you might put a flashy web banner on your website—Thanks to our Gold Level Sponsor, Acme Corp!

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What's Good and Bad in Third Party Event Registration Software

By Stephanie Fisher | 02.11.2016

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Ready to sell some tickets and get folks signed up for your next event? If you want to look like you know what you're doing, use one of the many online tools at your disposal. Your website CMS may not have the capabilities to take online registration, sell tickets or manage event marketing with ease. Below we take a look at some of the leading third-party event registration apps and event website services we think you're going to love (or hate, you never know).

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Event Registration Fees: Stop Stressing About Them

By Allison Gibbs | 01.05.2016

Some people get stressed out about asking their customers, members, or clients to pay an additional fee when purchasing tickets online for events.

I'm here to say: Chill.

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Worrying about these service fees is unnecessary, at best, and leads to bad decisions for your website, at worst.

Clients may end up picking an event registration solution that either doesn't fit their needs or results in a terrible user experience. 

In my experience, here's what you need to know to feel comfortable with event registration fees:

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5 Event Registration Best Practices

By Stephanie Fisher | 12.01.2015

Planning an upcoming class, webinar, conference or special event? Once your initial event planning is done, it's time to start promoting the event and getting people to sign up.

There are many ways to promote your event--email marketing, social media, CTAs on your website, and personal invitations, to name a few. Planning event registration from start to finish means getting the right tools and the right process to make the event run smoothly.

Event Registration Best Practices

Use these event registration best practices to get more people to sign up and show up to your awesome event.

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How to Use a "Teaser" Video to Promote Your Next Event

By Michael Reynolds | 09.23.2015

Organizing and promoting an event is hard work. Between dealing with venues, booking speakers and sweating as 50% of your attendees wait until the last possible minute to register, events can be overwhelming.

While there are lots of ways to market your event, one of the most interesting (and effective) ways to promote it is with video. Specifically, with a teaser video.

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A teaser video is a "behind the scenes" look into what your event is all about. It helps explain things like:

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SpinRadio Episode #35 - Gold Nuggets From #Inbound15 (On Location in Boston)

By Michael Reynolds | 09.11.2015

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're broadcasting live from HubSpot's Inbound Conference in Boston! We are inviting the smartest marketing minds we know to drop by and share their best "gold nuggets" of knowledge from the conference.

Get ready for the best inbound marketing and sales advice from the most exciting marketing conference in the world.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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Why Live Events Still Have a Place in Modern Marketing (And Learning)

By Michael Reynolds | 08.26.2015

Do you attend live events?

In this age of digital this and digital that, it's easy to feel like live events are becoming obsolete. Virtual meeting technology is mature and easy to use and online learning is a booming industry.

As a result, we often feel like we can get all the education and collaboration we need without in-person interaction. To some extent, this is true. Much of the time we can utilize online learning and virtual meetings to collaborate effectively.

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However, I find that live events still have a place in professional development. It's difficult to achieve the same level of engagement online as you can in person and live events can play a significant part in your marketing program.

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How to Use Your Live Event to Create a Year's Worth of Inbound Marketing Content

By Michael Reynolds | 08.05.2015

Content is the "fuel" behind inbound marketing. And yes, I know you're tired of all these marketing people telling you to create more content. More, more more!

This is emphasized so much because it works. High-quality content that is focused on your buyer personas and properly amplified is like investing in your 401k. It's hard to do and you don't see the payoff right away but over time you will start to see the results big time if you keep at it.

Even so, most people find it difficult to consistently create this much content. They feel like they need to constantly come up with ideas and write all sorts of original articles all the time and this can feel overwhelming.

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There is another way. This won't work for every organization, but it will work for organizations that have annual events. This often includes non-profits, associations and many companies.

The trick is to create a process that "cross-trains" your content across different mediums and use your live event as the framework. Let's dig into the process.

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6 Steps to Incorporating Hashtags in Your Event Marketing Strategy

By Stephanie Fisher | 05.19.2015

By now, most of us are familiar with hashtags. Yet we still see the occasional post on Facebook from a confused user, "I just don't GET this hashtag thing?!" It's understandable, given that so many people tag their posts with ridiculous hashtags. #youknowwhatimtalkingabout. #help #outofcontrolforreal

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As silly as they can be, hashtags do have value for marketers and event planners.

This example illustrates how you can incorporate hashtags into your event marketing strategy.

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Why Nobody Reads Your Corporate Blog (From Go Inbound Marketing 2014)

By Michael Reynolds | 07.23.2014

I recently had the pleasure of speaking at Go Inbound Marketing 2014, the biggest Inbound Marketing event in the Midwest.

It was a great event with lots of excellent speakers. My presentation was "Why Nobody Reads Your Corporate Blog" and I had a great experience sharing my presentation with the audience.

Below is the video of my presentation followed by the transcript. I hope it helps you optimize and improve your business blog. Enjoy!

[Note: if you're interested in booking me to speak at your event, visit michaelreynolds.com for more information.]

Transcript:

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