Read time for this article: 10-15 minutes
It's time to hit the reset button on email marketing. This guide will get you started now if you're ready to reformulate and breathe new life into your email strategy.
SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing
If your business does any email marketing, you need to know about the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. (Also known as CAN-SPAM to it's friends.)
This law gives the U.S. Federal Trade Commission the ability to penalize those who don't comply, and non-compliance isn't cheap.
Let's break it down.
Decluttering is all the rage lately.
Everyone has been reading this book (me included) about getting rid of anything that doesn't "spark joy" when you pick it up. Yes, it's a weird book and the author has affirming conversations with her socks, but the point is...people are attracted to the process of decluttering.
And it's the process that makes it work. If you don't regularly organize and tidy your stuff, it will slowly pile up around you.
Same goes with your email database. You no doubt have many contacts in your database that have changed jobs, or their email address is outdated, or they never click through on your emails. You need a process to deal with this clutter!
Why is this important? You don't want to spam people who aren't interested in your offerings, and you definitely want accurate reporting on open rates and CTR. This helps you get an exact picture of effectiveness of your content and audience engagement.
Read Time: 10-14 minutes
You feel that pressure to GROW. YOUR. LIST! The idea of your message being sent to thousands of people in one fell swoop ... so temptingly easy.
But at what cost? Answer: Your soul.
Maybe it's not that dramatic, but there are definitely costs. Let's explore those, along with ethical and legal, and, quite frankly, more effective ways to grow your email lists.
It's happened to all of us. You check your email, and you see you've got a message...but when you crack it open, it's from an African prince offering to make you rich beyond your wildest dreams, if only you can float him a little loan. Obviously, this is spam. (Unless your life is really different from mine, and you regularly have contact with temporarily broke royalty.)
But sometimes spam is more insidious than this; it might have a reputable company's name at the top, or maybe it might appear to be from someone you know. How can you separate the spam from the legitimate email? Let's put on our spam sleuth hats to learn about the hallmarks of traditional spam email, and some methods you can use to have it banished from your inbox!
According to the Radicati Group, an estimated 205 billion emails were sent in 2015, breaking down to 2.4 million emails per second. Out of all these emails, it's estimated that 90% of these were spam. Yep, only one in ten emails sent are actually legit, which isn't surprising if you let your spam filter go unchecked for a week or two.
Many businesses are moving their technology toward the cloud, ditching their traditional server-based email and document management system for a more streamlined system with greater storage capacity and fewer IT headaches. There are a number of options available, but two systems stand out: Google Apps for Work and Microsoft Office 365. Which of these big names is best for your company? We're here to break down the differences between the two big names in cloud-based email management.
You never need to worry about seeing an error message like this one ever again. Because today, you're going to email school to learn the ABCs of zipping, driving and dropping. Ready? Let us begin.
We all need a break sometimes. Sometimes we're off work due to vacations, surgeries, babies (yay!), conferences or other life events that take us away from our daily work routine.
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