SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

The Rise of Ad Blockers: A Few Stats Marketers Should Know

By Allison Gibbs | 09.15.2016


As the internet becomes a more vital part of our daily lives, internet ads become more prevalent. They can be irritating, popping up and waving around in your face while you are powerless to get to the content you really want.

In fact, according to a recent study,  91% percent of respondants believe that ads are far more intrusive now than they were a few years ago.  No matter where you go, whether you're checking in on your favorite social media site or watching a video on YouTube, you KNOW you're going to see ads.

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5 Ways to Jump Start Your Multimedia Content for Digital Marketing

By Allison Gibbs | 09.12.2016


What kinds of content do consumers want? Marketers like us would sure like to know!

A couple of weeks ago we got a sneak peek at HubSpot's State of Inbound 2016 report and the data on consumer content demand and podcasting really got our attention.

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Creating Buyer Personas: Worldview vs. Demographics

By Stephanie Fisher | 09.07.2016


Who is your ideal customer?

If you’re not 100% sure of the answer, you’re most likely missing out on sales. The more you know about your customers, the better you’re able to tailor your marketing message to who they are and what they want. The more you speak their language, the more likely they will be attracted to you and your company.

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Our Experiment (So Far) With Agile Digital Marketing Strategy

By Amy Metherell | 08.25.2016


Agile marketing—it sounds like marketing that handles well, or marketing that can traverse an obstacle course with ease. Honestly? That's a pretty accurate description of what it is. 

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