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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

New vs. Old: Traditional Marketing for the Modern Buyer

By Allison Gibbs | 05.16.2017

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If you're a marketer in the B2B sphere, like we are, you may hear a nagging voice in your head that goes something like this:

"It's all about DISRUPTING now, so we have to do that! Why aren't we disrupting? Everyone's saying multi-channel distribution channels, are we distributing on all the multi-channels? Oh my god, everyone's on SnapChat and WhatsApp and WeChat. Gotta do that, too. OK gang, time to disrupt the multi-channel distribution channels ASAP on SnapChat and WhatsApp and also Slack is the new email. It's all happening now!" Then your head explodes.

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Must Have Digital Marketing Apps for 2017

By Nikki Jasper | 12.08.2016

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We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance  in marketing and sales on a recent episode of SpinRadio. Here's a breakdown of the tools that could be game changers for you in 2017.

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4 Steps to Incorporate New Marketing Tactics Into Current Strategy

By Allison Gibbs | 11.29.2016

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As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I add to the mix to improve things in the coming year? 

While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and innovative tactics to your current winning strategy, without sacrificing what is working.

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Gold Nuggets from #Inbound2016

By Stephanie Fisher | 11.14.2016

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Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, Inbound 2016. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center. For those who weren't able to attend, below are our 8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016 happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:

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7 Tips for Formulating Fresh Content Ideas

By Nikki Jasper | 11.03.2016

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You sit at your keyboard and stare at the screen; your mind is a blank. You know you need to write engaging content that will draw people to your website, but what can you write about? Your idea well has run completely dry. 

Fresh content is the cornerstone of digital marketing; our friends at Hubspot discovered that companies publishing 16 or more blog posts per month get 3.5 times more traffic than companies publishing fewer than four posts per month. And if that's not sufficient motivation to blog more often, companies that post to their blogs frequently get 4.5 times more leads than those who rarely post.  

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Plagiarism: A Horror Story

By Stephanie Fisher | 10.27.2016

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As we creep closer to Halloween,  we decided to address one of the scariest words a content writer can hear: plagiarism. AHHHHHHH!!! It strikes fear into the hearts of writers everywhere. Plagiarism has destroyed careers, discredited highly respected writers, and jeopardized the reputations of publications that have been in business for decades. 

But what, precisely, does plagiarism mean? And how can it affect you as a marketing professional? 

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Successful Sales and Marketing Integration: A Love Story

By Abby Stearns | 09.27.2016

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Romeo and Juliet. Antony and Cleopatra. Kim and Kanye. Sales and Marketing. All of these are beautiful love stories, but today we're going to focus on sales and marketing. (Sorry, KimYe fans.)  

But wait! Sales and marketing aren't a duo. They're two separate entities that occasionally cross paths, right?  Not necessarily. Sure, you can keep them apart, but they definitely work better in tandem.

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Email Marketing Reset: The Get Started Now Guide

By Stephanie Fisher | 09.22.2016

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It's time to hit the reset button on email marketing. This guide will get you started now if you're ready to reformulate and breathe new life into your email strategy.

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19 Ways to Improve Your Company's Social Media Presence

By Stephanie Fisher | 09.20.2016

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Over the past seven or eight years that we've been blogging, we've written a TON on the topic of social media. While many things have changed, a lot of the 101 stuff has not. So, we've decided to assemble a list of our "greatest hits"—a roundup of how-to's, tips, hacks and practical guidance for anyone seeking to improve their social media presence and engagement. 

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The Rise of Ad Blockers: A Few Stats Marketers Should Know

By Allison Gibbs | 09.15.2016

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As the internet becomes a more vital part of our daily lives, internet ads become more prevalent. They can be irritating, popping up and waving around in your face while you are powerless to get to the content you really want.

In fact, according to a recent study,  91% percent of respondants believe that ads are far more intrusive now than they were a few years ago.  No matter where you go, whether you're checking in on your favorite social media site or watching a video on YouTube, you KNOW you're going to see ads.

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