Facebook is such a moving target that many organizations struggle to keep up with how to market using this network. From interface changes to shifts in organic reach, it can be frustrating to try to figure out how to use Facebook effectively.

Luckily we have people like Jon Loomer who make it a point to serve others with guidance and training on how to make the most of Facebook for your organization.

Join us for this fascinating interview with Jon Loomer (who I consider to be the MASTER of Facebook marketing) to find out what's wrong with your Facebook marketing plan and how to fix it.

In many cases, technology allows your team to work from anywhere. But what are the risks of enabling mobile work?

We sat down with Rob Thornton and Corey Lancaster from CenturyLink to discuss some of the issues. This episode will be of particular interest to leaders in highly-sensitive environments like financial services, health care, and legal.

Also, be sure to grab a copy of some of the resources referenced in this episode at:

http://www.centurylink.com/business/security/index.html

Contact Rob at: https://www.linkedin.com/in/robthornton

Contact Corey at: https://www.linkedin.com/pub/corey-lancaster/12/370/6b6

Ever since the Tom Webster wrote "Is Inbound Marketing Actually Profitable or Just a Slogan", the industry has been abuzz with more inbound marketing ROI questions then ever before.

Marketing consultant Todd Randolph thinks that's the wrong question. He responded with some interesting insight and we sat down to discuss his points in this episode of The Digital Exec.

We view the web on many different screen sizes today: desktop, laptop, tablet, and mobile. Because of this, we need to ensure a comfortable user experience on all platforms or we risk losing money because our customers can't get acces to what they need.

However, there are still way too many websites out there that are not optimized for a mobile experience.

Join us for this episode of The Digital Exec as Sam, Jason and I discuss the importance of having a responsive website and the perils of delaying this investment.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

Building a corporate website is easy, right? Just throw a few designs together, install it on a CMS, and you're good to go.

Not quite. Planning, designing, and building a corporate website has literally hundreds of complex steps and unless those steps are organized in a proven process, outcomes can suffer.

No one knows this better than our Project Manager, Heather Lyon.

Join us for this episode of The Digital Exec as Heather and I discuss the importance of process when building a corporate website.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

Working with a marketing agency can bring tremendous benefit to your organization. However, keeping them at arm's length can cause issues and result in failure.

Do you feel like you get bogged down in little admnistrative tasks all the time? Do you wish you could delegate a bunch of things to an assistant but you're worried about the cost?

Or maybe explaining and delegating stuff sounds like more trouble than it's worth?

This is the episode for you. Listen in as I interview my virtual assistant, Amy Metherell. You'll learn how a VA can change your life, too.

A lot of the shiny things we produce in the marketing profession are built on complex tools and applications. Your website is probably built on a Content Management System and your marketing program may be running on a marketing automation tool like HubSpot.

Behind great marketing programs are great applications built by smart developers. One such developer is our very own Chris Antoine.

In this episode, Chris and I unpack the concept of agile development and how it leads to better outcomes, whether it's a website or a mobile app.

Subscribe to the Digital Exec podcast on iTunes or Stitcher.

Transcript:

Michael Reynolds: Hey everyone, Michael Reynolds here with SpinWeb and welcome to the Digital Exec, a marketing insights show for business leaders. I'm here with Chris Antoine. Chris, how are you today?

Does your business operate in "real time?" What does that even mean?

Content is the fuel behind great marketing and a great website. How you craft your content can make the difference between a dissatisfied website visitor and a warm prospect.

Since content is so important, we sat down with SpinWeb's Content Developers, Serena Acker and Stephanie Fisher, for a discussion.

We cover tips and guidelines for structuring content, how to write with depth, how to target keywords for SEO, and more.

Steph and Serena are absolutely brilliant, so I know you will enjoy this episode.