A lot of the shiny things we produce in the marketing profession are built on complex tools and applications. Your website is probably built on a Content Management System and your marketing program may be running on a marketing automation tool like HubSpot.
Behind great marketing programs are great applications built by smart developers. One such developer is our very own Chris Antoine.
In this episode, Chris and I unpack the concept of agile development and how it leads to better outcomes, whether it's a website or a mobile app.
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Michael Reynolds: Hey everyone, Michael Reynolds here with SpinWeb and welcome to the Digital Exec, a marketing insights show for business leaders. I'm here with Chris Antoine. Chris, how are you today?