SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

The Opportunity Cost of a Weak Online Presence

By Michael Reynolds | 07.29.2010

weightlifterI was having lunch today with CJ McLanahan fromReachmore and we were discussing the concept of opportunity cost as it relates to your website and online presence. The question we were wondering about was "how much money is being left on the table by having a weak online presence?"

Since today's buyer typically includes online research as part of the decision-making process, these questions may be relevant as we consider how to find and influence new customers:

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