SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

8 Ways to Promote a Content Piece

By Allison Gibbs | 06.07.2016


You've written a particularly compelling piece of content, and you're proud. It's concise, it's persuasive, and you want to get as many eyes on it as possible. But how do you do it? How do you make sure that your content is reaching the audience for which it was designed? 

We've got you covered. Read on to get some helpful tips for effectively promoting your content.

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Earned, Owned, and Paid Media...Oh, My!

By Serena Acker | 12.30.2014

Some people don't think that content promotion is complicated. After all, don't you just "have a website, write some blogs, and post to social media?" If only it were that simple.

Inbound Marketing is a fine art, one that takes time to create. It has been said that inbound marketing is a marathon, not a sprint. In fact, it's not uncommon for it to take 6, 8, or 12 months for the return you need to justify your budget.

So what are you to do if your company is in a competitive industry and wants to get off-the-charts results - and fast? You still need to have a website, write blogs, and post to social media, but you also need to get creative with your content promotion.

Perhaps the best way to do that is by utilizing Earned, Owned, and Paid Media. Let's take a look at each and what they mean for your content marketing strategy.


Earned Media 

Earned media is also referred to as content coverage. This is perhaps the most powerful of the content promotion channels because you earn attention for your brand's content (which, in turn, drives brand awareness, traffic, and conversions). 

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Are You Repurposing Content Effectively?

By Serena Acker | 12.18.2014

It's quite trendy these days to repurpose things: from sewing an old pair of jean shorts into a bag to transforming a former entertainment armoire into an amazing desk space. (I'm not nearly domestic or creative enough to take on these projects, but kudos to those of you that do!)

To repurpose, you take something that already exists and use it in a new, different way. This concept applies really well when it comes to content marketing. If you're not taking advantage of it, you're not getting the most out of your content.


Why repurpose?

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