Some people don't think that content promotion is complicated. After all, don't you just "have a website, write some blogs, and post to social media?" If only it were that simple.
Inbound Marketing is a fine art, one that takes time to create. It has been said that inbound marketing is a marathon, not a sprint. In fact, it's not uncommon for it to take 6, 8, or 12 months for the return you need to justify your budget.
So what are you to do if your company is in a competitive industry and wants to get off-the-charts results - and fast? You still need to have a website, write blogs, and post to social media, but you also need to get creative with your content promotion.
Perhaps the best way to do that is by utilizing Earned, Owned, and Paid Media. Let's take a look at each and what they mean for your content marketing strategy.
Earned media is also referred to as content coverage. This is perhaps the most powerful of the content promotion channels because you earn attention for your brand's content (which, in turn, drives brand awareness, traffic, and conversions).