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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

The Key to Increasing Traffic is Not Just SEO

By Nikki Jasper | 12.13.2016

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You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is a necessary practice, it's certainly not the only game in town.  

Imagine your favorite corner cafe (or if you're like project manager Heather Lyon, the nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.

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7 Tips for Formulating Fresh Content Ideas

By Nikki Jasper | 11.03.2016

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You sit at your keyboard and stare at the screen; your mind is a blank. You know you need to write engaging content that will draw people to your website, but what can you write about? Your idea well has run completely dry. 

Fresh content is the cornerstone of digital marketing; our friends at Hubspot discovered that companies publishing 16 or more blog posts per month get 3.5 times more traffic than companies publishing fewer than four posts per month. And if that's not sufficient motivation to blog more often, companies that post to their blogs frequently get 4.5 times more leads than those who rarely post.  

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Plagiarism: A Horror Story

By Stephanie Fisher | 10.27.2016

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As we creep closer to Halloween,  we decided to address one of the scariest words a content writer can hear: plagiarism. AHHHHHHH!!! It strikes fear into the hearts of writers everywhere. Plagiarism has destroyed careers, discredited highly respected writers, and jeopardized the reputations of publications that have been in business for decades. 

But what, precisely, does plagiarism mean? And how can it affect you as a marketing professional? 

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Creative Infographic Ideas for Enterprise Websites

By Stephanie Fisher | 07.26.2016

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Infographics are a great way to convey complex information in a way that's easily understood by the general populace. Facts and figures are way more appealing when they're presented in a colorful and interesting format. It's like Mary Poppins' spoon full of sugar—infographics can make the boring information much easier to swallow.

You know you want them, but how do you make it happen? We're here to help you understand all of the ins and outs of infographics.

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SpinRadio Episode #59 - How to Cut Through the Inbound Noise with "10x Content"

By Michael Reynolds | 03.25.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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5 Tools for Making DIY Infographics

By Stephanie Fisher | 03.22.2016

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Grab your virtual crafting kits and get creative. It's DIY time: infographics style.

Infographics are a fun and effective way to convey information efficiently, but some people are intimidated by the thought of creating their own. Granted, a designer will probably do a better job, but a designer can be a budget breaker.

Lucky for you (and your budget), there are several excellent tools to help you make your own infographics—hopefully, without tears or hot glue gun burns.

Exhibit A: our talented designer created this professional infographic.

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SpinRadio Episode #57 - How to Write Exciting Content for Conservative Industries (Guest: Ash Ambirge from The Middle Finger Project)

By Michael Reynolds | 03.11.2016

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's episode, we're talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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[Quick Tip] How to Get Higher Quality Blog Contributions

By Stephanie Fisher | 02.22.2016

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Consistent quality is important. Imagine going to a gourmet bakery and seeing 25 beautifully decorated cupcakes. And in the middle of the rows of perfection, you notice one ugly, sad little cupcake. The frosting is uneven. No sprinkles. It doesn't fit in. 

Same goes with a consistently high quality blog. Every post should maintain a standard.

Do you have freelancers, employees, partners, or leaders in your company who contribute to your daily or weekly blog? If so, it's important to establish blog guidelines and standards.

Here are a few quick tips for putting together a document that helps get everyone on the same page.

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Should I Repost My Content on External Websites?

By Michael Reynolds | 02.17.2016

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Everyone wants their content to be seen by as many people as possible. So posting on more than one site (such as Medium or LinkedIn) might be a way to do that. But should you really be doing it? The short answer is sometimes.

I'm a big fan of pushing out content on LinkedIn's publishing platform. You can read more about that on our Q&A post about LinkedIn Pulse. We also like to get published on HubSpot's blog or popular industry websites like DoInbound.com.

But there are costs and benefits to consider when handing over your quality content to an external website.

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The Content Type That Works for Every Learning Style Is ...

By Stephanie Fisher | 02.02.2016

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Content comes in all shapes and sizes. Individual learning styles are much the same.

What can we learn about content marketing by studying learning styles? 

First, what is a learning style? A learning style is the preferred way that a person learns best.

As marketers, we should be tailoring our content to fit different learning styles. If we want to communicate our message effectively and engage our audience, we must adapt our content so that people can easily absorb the information.

Here are the 7 learning styles I'm talking about. And at the end, I will reveal the kind of content device that I think matches best with almost all 7 learning styles.

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