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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

How to Talk About Money Without Flipping Out [SpinRadio E76]

By Michael Reynolds | 08.19.2016

Welcome to SpinRadio your digital marketing and sales radio show for marketing directors and sales managers. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.

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In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point. 

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at spinweb.net/radio.

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8 Must-Follow Tips to Keep Your Corporate Website Project Under Budget

By Allison Gibbs | 05.17.2016

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It's time for your company to update that old, tired website, but you're determined to stay on budget and bring it in on time. How do you do it? Is it possible to get the website you want for the money you're willing to spend? 

Good news! It is! Michael and Abby discussed some of the methods to rein in your spending on episode 61 of SpinRadio, and here are some of their helpful hints that will keep your spending under control as you embark on your enterprise website project.

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10 Details That Make Your New Website "Expensive"

By Michael Reynolds | 02.10.2016

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At SpinWeb, we sell something rather intangible and mysterious. We deliver enterprise websites and inbound marketing solutions to our clients. While we understand all the ins and outs of these things, it's not always obvious to others what goes on behind the scenes.

Let's open the curtain to reveal what's behind the costs of your website.

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Event Registration Fees: Stop Stressing About Them

By Allison Gibbs | 01.05.2016

Some people get stressed out about asking their customers, members, or clients to pay an additional fee when purchasing tickets online for events.

I'm here to say: Chill.

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Worrying about these service fees is unnecessary, at best, and leads to bad decisions for your website, at worst.

Clients may end up picking an event registration solution that either doesn't fit their needs or results in a terrible user experience. 

In my experience, here's what you need to know to feel comfortable with event registration fees:

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Low Budget Marketing Challenges [Quick Tip]

By Allison Gibbs | 11.30.2015

One of the most common marketing challenges that we hear is this: low budget.

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Here's the deal. If you’re struggling to get traction, you will have to spend time or money.

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How to Craft a Results-Focused Marketing Budget

By Stephanie Fisher | 04.29.2015

How much money should you put towards your company's marketing budget?

It's a great question and I'm glad you asked! 

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Getting to the right number for your particular company is a process that requires understanding the purpose of marketing. In this post, we'll cover the basics: revenue numbers, recommended percentages, purpose of marketing, deciding where your marketing spend goes and analyzing success from a results-focused perspective.

Ready? Let's do it.

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Are You Forgetting Something in Your Marketing Budget?

By Serena Acker | 10.02.2014

It's officially Fall, which means that Marketing Directors everywhere are thinking about their budgets for 2015. And I'm guessing that once they set it, they're expected to stick to it with Dave Ramsey-like vigor. (Not sure how much to spend?)

There are the typical line items - like staff salaries, advertising, and SWAG to hand out like our ever-popular SpinWeb Ninjas. (We also hope that you include other important categories like inbound marketing, app development, and a website redesign.) But what about when those random unplanned expenses pop up (as they tend to do)? 

Marketers are usually creatives, which means that we hate to be limited to an Excel box with a budget number in it. Sometimes when setting budgets, it's easier to simply pull a number out of the air than try to make an educated guess on what something will cost. The problem with doing that is that you can sometimes forget important categories in your marketing budget. (Doh.)

While we obviously can't set your marketing budget for you, we can certainly remind you of some line items that you don't want to forget as you look ahead to the coming year.

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