SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

5 Olympic Gold Examples of Brand Storytelling

By Stephanie Fisher | 08.16.2016


lazyllama /

The 2016 Olympic Games in Rio are in their second week, and I'm just sitting over here crying at these ads.

Ads are ads, right? Nope. Selling a product these days means selling an experience, an emotion, a story.

How does that translate to the land of B2B services and "boring" industries?

While your company may not have the budget to sponsor the next Simone Biles, you may be able to craft a powerful story or emotional connection to your brand.

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How to Manage Your Brand Fonts for Print and Web

By Stephanie Fisher | 05.05.2016


Staying on brand isn't easy, especially when it comes to managing font licenses for your website or printed work.

There's plenty to know about font management, but we want to cover the basics for someone like you who may be responsible for managing your company's brand and/or website. This post covers what you need to know about font licenses, free fonts, print vs. web fonts, file types and styleguides. 

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What Are the Elements of a Great Logo?

By Jason Harrop | 04.06.2016


You're trying to design a logo for your business, and you're stumped.  You want it to reflect your style and your vision, but you don't want to end up on an internet list of world's worst logos. (Just do a Google image search for "logo mistakes" ... it's hilarious.)

We are here to help you avoid that kind of notoriety. Here are some things to consider as you design your logo.

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[Quick Tip] Things to Include in Your Branding Guide

By Jason Harrop | 12.28.2015

I'm really looking forward to the new year. Next year, we will have some very exciting new things coming up. 2016 is the year SpinWeb turns 20, and with this milestone we've been thinking about our brand and the future of the company.


One of our goals for the new year is to develop and expand our branding guide into a robust document.

Consistency with your brand is key. A good branding guide brings consistency to the work flow and processes that are set in place within your company. This document establishes more than just the visual elements of your brand.

What else should you include in your Branding Guide?

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How to Monitor Your Brand with a Google Alert [Quick Tip]

By Stephanie Fisher | 06.08.2015

It's easy to set up a Google Alert for your company name, a product name or just about anything you'd like to monitor on the internet.


"Did somebody say my name?"

When someone writes an article about your company or posts something to social media about your brand or employees, you can know right away.

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Tips for Responding to Comments on Social Media

By Stephanie Fisher | 05.27.2015

Many organizations take online criticism poorly and end up making a mountain out of a molehill by overreacting.

Don't feed the trolls!

When someone leaves a nasty comment or a sincere complaint on your company's Facebook page, how should you respond? When YouTube commenters start serving up snarky criticism on your latest video, what do you do? This post will give you a few guidelines for dealing with comments on social media.

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Reasons to Invest in Your Logo Before a Website Redesign

By Jason Harrop | 05.12.2015

As a designer, I have a unique perspective about working with logos. In particular, I want to talk about terrible, horrible, no good very bad logos.

It can be a frustrating experience to design a gorgeous new website around an old, ugly logo. 

I can also appreciate the difficulty in changing a bad logo after enough time has passed. Your logo is your brand and if you change it, will people still recognize you? It can be expensive to redesign an old logo or invest in a new, high-quality logo for your startup.


Here is a designer's view on why you should invest in a logo before launching (or redesigning) your website.

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Spring Cleaning Tips for Corporate Website Maintenance

By Stephanie Fisher | 03.19.2015

Spring is finally in the air! The first day of spring is officially tomorrow. At home, you might be whistling a tune, opening windows, organizing closets, and hanging laundry on the line.


At work, perhaps you're eyeing old filing cabinets and throwing out piles of paper.

What about corporate website maintenance? It's a good time to tidy up your most important digital real estate -- your website.

I've put together a checklist to help you with the task. Get your dust mask on!

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5 Ads that Directly Poke Fun at the Competition

By Stephanie Fisher | 03.12.2015

Making fun of the competition is an age-old theme in advertising. The first caveman to fashion a club was probably snickering at the rubes who were still using rocks.


Using humor, sarcasm, parody, and silliness is a great way to get your name out there (hey, we're taking on the big guys!) and do it in a way that makes people pay attention. But it's not a strategy that works for everyone.

When brands address their competitors' product, directly by name or by subtle references, they are saying a couple of things:

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Three Celebrity Examples of Repairing a Fractured Brand

By Guest | 10.23.2014


It’s often hard to face the facts: your business’ brand has fallen on hard times. Even if you’re still creating excellent content, the finicky human nature and a jazzy new upstart can swoop right in and turn your own shine into rust. Perhaps it’s a case of the old management team running the brand imaging into the ground, providing lackluster service and leaving the new regime with more than just a simple clean-up job. 

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