The 2016 Olympic Games in Rio are in their second week, and I'm just sitting over here crying at these ads.
Ads are ads, right? Nope. Selling a product these days means selling an experience, an emotion, a story.
How does that translate to the land of B2B services and "boring" industries?
While your company may not have the budget to sponsor the next Simone Biles, you may be able to craft a powerful story or emotional connection to your brand.