SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Must Have Digital Marketing Apps for 2017

By Nikki Jasper | 12.08.2016


We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance  in marketing and sales on a recent episode of SpinRadio. Here's a breakdown of the tools that could be game changers for you in 2017.

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Third Party Online Form Options

By Stephanie Fisher | 03.17.2016


You might love your website CMS, but you might not be so enamored of their forms module. It could be too clunky, difficult to manage, or lacking the specific functionality you require. This doesn’t mean you have to break up with your CMS; you can use one of the many third party options available for all your form building needs.

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8 Things to Consider When Exploring a Mobile App

By Michael Reynolds | 02.16.2016


So you're considering creating your very own mobile app? That's great!

Before you shell out the cash (and time!) to develop it, there are several things you should consider first.

1. Only 25-50 Apps Account for 80-90% of All App Usage*

Think about that for a minute. This means that many, many apps never even get used after they're downloaded. If you're going to go through with an app, make sure it's good and it can be among the top few hundred apps in the world. This means you have to have an incredible app development team that knows their stuff.

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[Quick Tip] 5 Writing Apps for Marketers

By Stephanie Fisher | 01.25.2016

Improve your web copy, blog posts, email subject lines and more with these writing apps and tools.

1. Grammarly

Run your blog post, email, or other marketing copy through the Grammarly editor to catch more than just spelling errors. This app will offer word choice suggestions for making your prose more engaging, as well as grammatical corrections that most word processors don't catch. And, you can upgrade it for special features, like a plagiarism checker.

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5 Free Apps (and 1 Cheap App) for Creating Custom Social Media Images

By Stephanie Fisher | 08.20.2015

Stock photography can be expensive and boring, but it's an easy shortcut when you don't have time or access to original, high-quality images.

Custom images and original photography are more eye-catching, but it still takes time and money to create custom images.

I like to use apps like Canva to design custom images for blog posts and social media, especially when I want to breathe some life into a stock photo (more tips on how to pick the right stock photos over here).

But what about using free apps on my phone for whipping up an original image with a filter and text?

Image made with the app Over(made with mobile app Over, using a photo of my scarf as a background texture)

I recently recommended this to a client who wanted to create custom social media images, but didn't want to pay for stock photos. I wanted to test drive a few free mobile apps to see which ones I liked best.

With each app, I wanted to add a photo that I took with my phone. Add text. Add a filter. That's pretty much the secret sauce foundation to creating a good image to share on Instagram and Facebook.

Here's what I found.

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9 Custom App Ideas for 9 Different Industries

By Michael Reynolds | 06.18.2015

If you've spent the time to craft a beautiful and effective website that inspires trust and generates leads, then you know how important your online presence is to your organization. You're likely using all sorts of tactics like SEO, social media, and blogging to generate traffic and awareness. (If so, we’re incredibly proud of you!)


However, there is a world beyond your corporate website that has the potential to transform the way you do business and engage your customers. (That’s a big statement, but it’s true.)

Custom app development.

You might be tempted to think, “If I have a responsive website and a mobile site, why do I need anything else?”

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5 Creative Ways Your Company Can Use Hyperlapse from Instagram

By Stephanie Fisher | 01.06.2015

Since the invention of the handheld video camera at the pre-internet dawn of mankind, video has steadily grown more accessible to the average Joe.


Smart phones have made video creation stupidly simple. And now there are countless tools and apps that let you capture, edit and publish beautiful videos from your phone. Forward-thinking brands who are active on social media embraced this tech right away, but many are still reluctant or unsure of how to incorporate video content into their marketing.

The latest and greatest thing in 2014 is Hyperlapse from Instagram

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Our Favorite Apps of 2014

By Rachael Vail-Steele | 12.19.2014


In January, we picked our favorite productivity apps. Now, as we get ready to turn down for 2014 let's look back at the apps we loved and could not live without this year. 

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When Does an App Count as Inbound Marketing? [Quick Tip]

By Michael Reynolds | 08.25.2014

A lot of people think Inbound Marketing is just publshing white papers on your website. It's a lot more in-depth than that, but it is typically very content-centric.

Content usually means things like blog posts, ebooks, videos, and webinars. These are all useful but what about an app?


I'm currently obsessed with Johnson & Johnson's 7 Minute Workout app. It's absolutely beautiful. It guides you through a short, daily circuit training workout that is customized to your fitness level. It learns based on your feedback and varies the workouts day to day (called "smart" workouts).

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14 Favorite Apps for Managing Social Media

By Stephanie Fisher | 08.07.2014

Sharing, monitoring, and creating on your social media accounts doesn't have to be a chore. Make it fun, organized, and professional with web tools and mobile apps. Here are a few of our favorites.


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