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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Review: Google Analytics Mobile App

By Allison Gibbs | 01.10.2017

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If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed

Including Google Analytics— yes, you heard me—website analytics on my phone.

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How to Track PDF Downloads [Quick Tip]

By Michael Reynolds | 02.02.2015

Tools like Google Analytics and HubSpot allow you to track website traffic and page views pretty easily. But what about tracking document downloads?

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There are a couple of ways to do this...

1. The Complicated Way

One option is to get really fancy and have your developer configure your website and Google Analytics account to do it. It may require some coding and some advanced configuration. Here are a few resources that may help:

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Get Real-Time Website Usage Data With Google's Page Analytics Plugin [Quick Tip]

By Michael Reynolds | 10.06.2014

Ever wonder which links get clicked the most on your website? Interested in real-time traffic analysis?

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If you're using Chrome, you might want to install the Page Analytics plugin from Google.

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What Are Google Webmaster Tools?

By Stephanie Fisher | 03.06.2014

You are probably well aware of the many wonderful and useful Google apps and tools. Not to be too dramatic, but I almost can't imagine life without Google. I use Chrome, Mail, Drive, Analytics, Places, Google Plus, and I could keep going but I'll stop at Google Webmaster Tools (GWT) since that is what this blog post is all about.

Webmaster Tools aren't just for webmasters! Marketing directors and those outside the IT department can benefit from using Webmaster Tools for checking on the health of a website. If you do have to manage your website on occasion, it's great to know the basics.

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3 Google Analytics Metrics You Need to Pay Attention To

By Michael Reynolds | 01.14.2014

Let’s be honest: Google Analytics is complicated. Especially if you’re not a numbers-minded person, you can easily get lost in a sea of ...well...analytics. There’s SO much information that you could literally spend days wading through the data. But if you don’t know what you’re looking for, you may as well be swimming upstream.

But understanding how customers use your website is a fundamental step for improving future online marketing campaigns, one worth dipping your toe into.

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Luckily, Google Analytics helps do just that. But before we jump into some of the best metrics (*ahem, in our humble opinions), let’s take a step back and look at the bigger picture.

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