Let’s be honest: Google Analytics is complicated. Especially if you’re not a numbers-minded person, you can easily get lost in a sea of ...well...analytics. There’s SO much information that you could literally spend days wading through the data. But if you don’t know what you’re looking for, you may as well be swimming upstream.
But understanding how customers use your website is a fundamental step for improving future online marketing campaigns, one worth dipping your toe into.
Luckily, Google Analytics helps do just that. But before we jump into some of the best metrics (*ahem, in our humble opinions), let’s take a step back and look at the bigger picture.