From the way their products are promoted, you’d be tempted to think the marketing folks behind ad blocking software have it out for other marketers. They promise to remove all intrusive advertising from a user’s browsing experience, including Facebook ads, banners, YouTube ads, pop-ups, pop-unders, and background ads. That they consistently deliver on that promise is enough to strike terror in the hearts of anyone trying to sell their product or service, right? Maybe, maybe not.
WHAT IS AD BLOCKING?
There are a number of extensions out there that delete ads, the most popular one being AdBlock Plus, estimated to have been installed more than 400 million times, with 50 to 60 million active users. Available for all major browsers, AdBlock works by allowing users to enable filters that block certain browsing requests, usually the request to serve an ad.