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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

What is Ad Block Software?

By Stephanie Fisher | 07.29.2015

From the way their products are promoted, you’d be tempted to think the marketing folks behind ad blocking software have it out for other marketers. They promise to remove all intrusive advertising from a user’s browsing experience, including Facebook ads, banners, YouTube ads, pop-ups, pop-unders, and background ads. That they consistently deliver on that promise is enough to strike terror in the hearts of anyone trying to sell their product or service, right? Maybe, maybe not.

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WHAT IS AD BLOCKING?

There are a number of extensions out there that delete ads, the most popular one being AdBlock Plus, estimated to have been installed more than 400 million times, with 50 to 60 million active users. Available for all major browsers, AdBlock works by allowing users to enable filters that block certain browsing requests, usually the request to serve an ad.

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This is Not the SEO You're Looking For [Webinar]

By Michael Reynolds | 04.21.2014

SEO is a powerful, effective, and misunderstood element of marketing. It seems that everyone wants to "sprinkle some SEO" on their website and instantly rank for big, relevant keywords.

Well, in the immortal words of Obi-Wan, "this is not the SEO you're looking for" (or was that droids?)

There are some fundamental rules, truths, and myths behind SEO today that you need to know before engaging in this tactic as part of your marketing strategy. In this webinar we'll cover:

  • Some of the lies that you are hearing about SEO
  • Why you're probably targeting the wrong keywords
  • How to spot (and avoid) agencies that do SEO from 5 years ago
  • How to choose keywords and do the proper research
  • What it takes to win at SEO
  • How Google's updates affect your business
  • How to turn all that traffic into real sales

Following this webinar, you will have a solid understanding of what it takes to win at SEO today.

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Getting Ranked on Google: Organic SEO vs AdWords

By Michael Reynolds | 12.05.2011

A lot of organizations are concerned with being on the front page in Google. Traffic from search engines can be a significant source of leads to your website.

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