At this moment in internet and social media history, I probably don't need to spend time in this introduction pushing the "importance of social media."
Is your social media marketing like a drifting paper lantern? So bright at first, but floating aimlessly...
You know social media is mature and it's where people hang out. But, if you need a few statistics to help convince less enlightened persons, here you go. According to Edison Research:
- 56% of Americans have a social media profile
- 55% of Americans 45-54 have a social media profile
- 22% of Americans use social media several times/day
- 64% of American say social media influences purchase behavior
If you've been holding the standard line of social media tactics, perhaps you feel like your efforts have sputtered out.
"Post a few times a week!"
"Post images for engagement!"
"Social media is free!"
All of this if fine and good on the organic side of things. You need to be present, establish your personality, engage with your followers.
But, are you seeing business results from it? If not, its time to do something about it.
If you're running a marketing program and answering to your CEO, you need tactics that drive revenue. We need to approach social media from a business-centric strategy. What does that mean? You should be doing the following: