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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

The Rise of Ad Blockers: A Few Stats Marketers Should Know

By Allison Gibbs | 09.15.2016

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As the internet becomes a more vital part of our daily lives, internet ads become more prevalent. They can be irritating, popping up and waving around in your face while you are powerless to get to the content you really want.

In fact, according to a recent study,  91% percent of respondants believe that ads are far more intrusive now than they were a few years ago.  No matter where you go, whether you're checking in on your favorite social media site or watching a video on YouTube, you KNOW you're going to see ads.

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The Facebook Ad Primer for Beginners

By Stephanie Fisher | 09.01.2016

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Facebook ads. You know you've glanced at them as you looked at pictures of your high school crush's new baby, but you probably haven't paid a whole lot of attention to them.  

Well, you might be skimming over them, but somebody's clicking on them—according to this handy infographic from HubSpot, Facebook's ad revenue increased from $1.9 billion in 2010 to over $12 billion in 2014.

The numbers are continuing to climb, despite industry experts proclaiming that Instagram or Pinterest or any other social media platform are superior to good old Facebook. Yes, the kids might be more interested in Snapchat or Instagram, but apparently their parents are busy spending their hard-earned cash over on Facebook. 

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5 Examples of Marketing on Reddit That Actually Worked

By Michael Reynolds | 05.19.2016

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You've heard of utilizing social media platforms such as Facebook or Twitter to enhance your marketing campaign, but Reddit? Is it possible to use the "front page of the internet" as an effective marketing tool? 

Sure, you've heard of Reddit, but do you understand what it is and how to use it? Essentially, it's a message board where users submit links, and the content is shaped and curated by the community. Users "upvote" and "downvote" content, making Reddit the most democratic of social media platforms. 

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How to Integrate PPC Into Your Inbound Marketing Program

By Allison Gibbs | 05.10.2016

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"I'll see your inbound Marketing and raise you $1,000 PPC!"

"Preposterous, my dear man!"

Settle down. These are two great concepts that work well together. Inbound marketing and Pay Per Click don't seem like they'd be compatible, but, in fact, when you use them together, they merge into a superpower that can convert clicks into leads. 

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The 3 Most Exciting Things About Facebook Lead Ads

By Stephanie Fisher | 03.02.2016

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Facebook's new Lead Ad is a powerful way for businesses to get more out of their social media ad spend. 

Now, your ads can have a built-in form to capture lead information directly on Facebook. When your prospect sees your ad pop up in their news feed, they can sign up for whatever you're offering–without leaving Facebook.

When they click on your ad, they will see a form that auto-fills with their information, like name, phone or email. They can sign up for your mailing list, subscribe to a blog or newsletter or request a call or demo – whatever it is you're offering. 

You can create Lead Ads in the Power Editor of Facebook, so if you already use this tool you'll be set.

What Is So Amazing About Lead Ads?

Here are our favorite things about this new tool:

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How to Use Facebook Canvas to Create Social Mini Magazines

By Stephanie Fisher | 03.01.2016

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Storytelling is marketing and marketing is storytelling. The task for us all now is figuring out how to tell a good story about our brand.

Mobile apps and social media are natural platforms. Facebook has just upped the ante with Canvas. 

Facebook is rolling out a new app called Canvas. It's in beta right now, so you have to sign up to request access.

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How Can I Target Specific Types of People on Facebook?

By Michael Reynolds | 02.24.2016

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Curious about sponsored content on Facebook, but scared to try it? Here is one of the best reasons to quit worrying and start doing. Audience targeting.

The opposite of audience targeting is a billboard. You pay a lot of money to run a big ad on the side of the road. You have no clear data about who sees the ad, how many views it gets, or what actions people take after they see it. You can only guess. The same goes for many other types of offline, disruptive advertising methods.

The benefit of sponsored content on Facebook is abundant. One of the clearest benefits is the ability to specify who sees your ad, thus increasing your potential ROI. After you master Sponsored Content 101, you can then move on to remarketing prospects who have been on your website, but that is a topic for another time. And if you prefer really diving into this topic, check out our on-demand webinar Secrets of Advanced Social Media Advertising.

Now, let's get into your options for targeting specific types of people on Facebook.

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3 Types of Social Media Advertising You Should Start Now

By Michael Reynolds | 01.28.2016

At this moment in internet and social media history, I probably don't need to spend time in this introduction pushing the "importance of social media." 

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Is your social media marketing like a drifting paper lantern? So bright at first, but floating aimlessly...

You know social media is mature and it's where people hang out. But, if you need a few statistics to help convince less enlightened persons, here you go. According to Edison Research:

  • 56% of Americans have a social media profile
  • 55% of Americans 45-54 have a social media profile
  • 22% of Americans use social media several times/day
  • 64% of American say social media influences purchase behavior

If you've been holding the standard line of social media tactics, perhaps you feel like your efforts have sputtered out.

"Post a few times a week!"

"Post images for engagement!"

"Start conversations!"

"Social media is free!"

All of this if fine and good on the organic side of things. You need to be present, establish your personality, engage with your followers.

But, are you seeing business results from it? If not, its time to do something about it.

If you're running a marketing program and answering to your CEO, you need tactics that drive revenue. We need to approach social media from a business-centric strategy. What does that mean? You should be doing the following:

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How to Charge for Advertising on Your Website

By Michael Reynolds | 10.21.2015

Website advertising has gone through many changes over the time that the internet has matured. What started as a simple system has become more complex and advanced with varying models and tracking systems.

However, despite the changes, internet advertising still comes down to one thing: getting your call to action (CTA) in front of the right audience.

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If your website represents a B2B company or a more traditional business, you may not have a reason to consider allowing advertising on your website. However, if your website is for a non-profit or is an informational site, you may someday be approached by advertisers or sponsors who want to pay you for visibility on your website (or maybe this has already happened).

It's very common for a non-profit to feature sponsors on its website or for a publication to accept advertisers. While the major publications already have advanced systems and policies for handling advertising, smaller organizations are often left confused when approach by potential advertisers because they aren't sure how all this is supposed to work.

Have no fear. We will dig into four common website advertising models and discuss how they work.

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