SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

SpinRadio Episode #59 - How to Cut Through the Inbound Noise with "10x Content"

Michael Reynolds

Posted by Michael Reynolds on 3/25/16 9:30 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


In today's episode, we're discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at


Weekly Roundup

Inbound marketing news from the week

Deep Dive

How to Cut Through the Inbound Noise with "10x Content" (reference: "How to Create 10x Content - Whiteboard Friday" from Rand Fishkin

10x content is content that is 10 times better than any other content in its class. To compete, most companies need to create 10x content. It has to cut through the noise with these criteria:

  • Great UI and UX on any device.
  • Content has to have a different angle.
  • Content has to create an emotional response.
  • Content has to solve a problem.
  • Content has to be in an unexpected medium.

Random & What's Going On at SpinWeb

Weekly Inspiration

  • "Even the darkest night will end and the sun will rise." - Good Friday inspiration

Want to subscribe via mobile device? Head on over to the SpinRadio show page.

Topics: content, inbound marketing, SpinRadio

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