SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

SpinRadio Episode #57 - How to Write Exciting Content for Conservative Industries (Guest: Ash Ambirge from The Middle Finger Project)

Michael Reynolds

Posted by Michael Reynolds on 3/11/16 9:30 AM

Welcome to SpinRadio your inbound marketing and sales radio show. We broadcast every Friday at 10am Eastern LIVE. We take questions from listeners via and email. We also live tweet with the hashtag #SpinRadio.


In today's episode, we're talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."

Click play below for the live show (or a recording of it if you missed it). The next episode is LIVE at 10am Eastern today. Just refresh this page at 10am if you don't see the live stream yet (it will show last week's recording until then). Or if you missed this one, you can listen to the recording below. The latest episode always streams live at


Weekly Roundup

Inbound marketing news from the week

Deep Dive

How to Write Exciting Content for Conservative Industries - with Ash Ambirge

  • How do you strike balance between human and professional voice?
  • When writing blogs for healthcare providers, how do you avoid the content reading like a generic list of drugs?
    • Find the fresh angle that feels like people haven’t heard before. Think about things from the POV of an alien.
    • Find your target market’s thoughts.
  • How do you deal with pushback from clients about content that’s more risque?
    • External clients - reconsider whether or not this is the client you want to be working with.
    • Internal clients - This is no different than any other sales opportunity.

Book/App Review

Each week we review a book or application that we feel can help you in your business.

Random & What's Going On at SpinWeb

Weekly Inspiration

  • "It is never too late to be what you might have been." - George Eliot
  • "We are what we repeatedly do; excellence, then, is not an act but a habit." - Aristotle

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