Blog

SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

The Key to Increasing Traffic is Not Just SEO

By Nikki Jasper | 12.13.2016

london-cafe.jpgThinglass / Shutterstock.com
You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is a necessary practice, it's certainly not the only game in town.  

Imagine your favorite corner cafe (or if you're like project manager Heather Lyon, the nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.

Read More

Must Have Digital Marketing Apps for 2017

By Nikki Jasper | 12.08.2016

shutterstock_321884942.jpg

We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance  in marketing and sales on a recent episode of SpinRadio. Here's a breakdown of the tools that could be game changers for you in 2017.

Read More

LinkedIn Company Page Best Practices for Image Size, Dimension, and Format

By Nikki Jasper | 12.06.2016

linked-in-tablet.jpgRoman Pyshchyk / Shutterstock.com

You know that LinkedIn is a great way to generate and foster professional connections with others in your industry, but have you put much thought into your company's LinkedIn page?

Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.

Read More

Longer Term Engagement vs. Website Project

By Allison Gibbs | 12.02.2016

paper-cranes.jpg

If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website. 

Read More

4 Steps to Incorporate New Marketing Tactics Into Current Strategy

By Allison Gibbs | 11.29.2016

puzzle.jpg

As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I add to the mix to improve things in the coming year? 

While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and innovative tactics to your current winning strategy, without sacrificing what is working.

Read More

Top Performers & Applying Sports Psychology to the Workplace

By Heather Lyon | 11.25.2016

shutterstock_125447459.jpg

If you're sitting around today, feeling stuffed with turkey and mashed potatoes, the last thing on your mind might be getting into shape. That's OK, because today we're talking about getting your head in the game. (There will be no mention of pushups or burpees.)

So relax, watch a football game, read this post and perhaps ponder the lessons that sports psychology can offer to everyday Joes like us.

Read More

8 Creative Sponsorship Packages for Your Next Event

By Stephanie Fisher | 11.22.2016

event-presentation.jpg

In the not too distant past, having someone sponsor your event meant they contributed funds and, in return, you put their logo on your marketing material. Perhaps you might put a flashy web banner on your website—Thanks to our Gold Level Sponsor, Acme Corp!

Read More

Is It Bad for SEO to Use a Subdomain for Your Blog?

By Michael Reynolds | 11.18.2016

url-browser-domain.jpg

If you're responsible for promoting your organization, you've likely thought about Search Engine Optimization, or SEO.

The topic of SEO seems to be top of mind for just about everyone we work with. There is a lot of good information available about SEO (like our SEO Cheat Sheet, for example!) but unfortunately, there are still some myths circulating. One of the more divisive myths is the "subdomain vs. subfolder" argument.

Read More

Gold Nuggets from #Inbound2016

By Stephanie Fisher | 11.14.2016

shutterstock_504930898.jpg

Last week, six of us from team SpinWeb traveled to Boston for HubSpot's annual conference, Inbound 2016. We had a fantastic time and we broadcast SpinRadio live at the Boston Convention Center. For those who weren't able to attend, below are our 8 Gold Nuggets of Digital Marketing Wisdom from the event, or you can listen to the whole conversation on Inbound 2016 happenings, our takeaways, inspiration and lessons on the live SpinRadio episode here:

Read More

5 Examples of Projects You Should Streamline

By Stephanie Fisher | 11.10.2016

zen-stones.jpg

What are the routine projects that you and your team complete each week, month, quarter? Have you considered the most efficient ways to run them? Would you like to have more time marketing, and less time managing?

At SpinWeb, we're always on the lookout for new tools or processes to achieve worklife zen—whether that's a better project management system or an entirely new method of delivering services.

Read More

Let's Talk

Ready to get started

Seamlessly expedite sustainable experiences whereas clicks-and-mortar e-tailers. Credibly create cooperative testing procedures with high-quality applications. Synergistically enable granular convergence whereas client-based convergence.