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SpinWeb is an Indianapolis-based digital agency, specializing in enterprise website design & digital marketing

Review: Google Analytics Mobile App

By Allison Gibbs | 01.10.2017

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If you're like me, you may be discovering the joys of upgrading from a dusty iPhone 5 to a deluxe iPhone 7 Plus with 128G of space. I ran the bare minimum of apps on my old crusty phone, and now I'm installing all the apps I've ever wanted. #blessed

Including Google Analytics— yes, you heard me—website analytics on my phone.

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How to Identify and Optimize High-Impact Website Pages

By Allison Gibbs | 01.03.2017

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Think quick—without looking it up, can you tell me the top 10 performing pages on your website?

You may have thousands of pages on your website, but only a small fraction of those pages get the most traffic or make the biggest impact for your business. So, how are you using those pages to your advantage?

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Favorite Things and Best of 2016

By Stephanie Fisher | 12.28.2016

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We asked you all to share your favorite things of 2016 with us—favorite book, Netflix series, podcast and more. The following are submissions from our readers, clients, team members and SpinRadio listeners. Thanks for sending us your recommendations and we wish you all a happy and successful new year in 2017! Climb mountains.

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Is Your Definition of a Lead Outdated?

By Allison Gibbs | 12.20.2016

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Lead generation starts with a good definition. Sales and marketing have to work together to agree on an important question: what is a lead? 

But what if one or both parties are working from an outdated definition of a lead? That could spell trouble and missed opportunities.

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4 Steps to Perform a Website Audit & Present Your Findings [Toolkit]

By Stephanie Fisher | 12.15.2016

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Our Website Self-Audit Kit continues to be the most popular resource on our website. We've updated this related blog post (originally publishing in 2015) with current tips and best practices.

'Tis the season for reflection on the old year, and anticipation of the new. For many of us marketers, it's a good time to take stock of our website and marketing programs to see what's working and what needs sprucing up. If you're thinking of a new website project or engagement, the best way to convince your leadership for extra dollars is to do a thorough audit and analysis. 

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The Key to Increasing Traffic is Not Just SEO

By Nikki Jasper | 12.13.2016

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You've probably heard that Search Engine Optimization, or SEO, is the secret to increasing traffic to your website. While SEO is a necessary practice, it's certainly not the only game in town.  

Imagine your favorite corner cafe (or if you're like project manager Heather Lyon, the nearest Starbucks). What draws you back to that place? Is it a cozy atmosphere, amazing food or coffee, a rewards program, a good deal, the people ... or all of the above? Your website, blog, email and social media strategies can create an experience that brings first-time visitors coming back for more. But how do you create that kind of environment for your audience? You have to do more than just knowing the right keywords.

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Must Have Digital Marketing Apps for 2017

By Nikki Jasper | 12.08.2016

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We're huge fans of automating our processes. Automation allows us the time to do more cool stuff, like create videos, podcasts, or live chats, and it makes it easier to do our day-to-day business as well. So, with this in mind, Michael, Abby, and Allison shared some of their favorite tools that help boost performance  in marketing and sales on a recent episode of SpinRadio. Here's a breakdown of the tools that could be game changers for you in 2017.

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LinkedIn Company Page Best Practices for Image Size, Dimension, and Format

By Nikki Jasper | 12.06.2016

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You know that LinkedIn is a great way to generate and foster professional connections with others in your industry, but have you put much thought into your company's LinkedIn page?

Obviously, you want to put your best foot forward when you're representing your organization, and ensuring that your images are sized properly will lend an air of polish to your Company Page. If you're not sure which image sizes are considered standard, that's okay— we're here to help.

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Longer Term Engagement vs. Website Project

By Allison Gibbs | 12.02.2016

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If you feel a sense of dread at the thought of redesigning your website, we get it. The prospect of making huge changes is overwhelming at best, no matter how prepared you think you might be. Let's look at the latest trend in website development—hopefully we can show you that it doesn't have to be terrifying to make (possibly long-overdue) changes to your organization's website. 

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4 Steps to Incorporate New Marketing Tactics Into Current Strategy

By Allison Gibbs | 11.29.2016

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As the year comes to a close, many marketers find themselves reassessing their strategies. What worked? What didn't? And what can I add to the mix to improve things in the coming year? 

While we're big fans of innovation, you don't need to completely scrap everything you're doing to make space for the new. By following these steps, you can add new and innovative tactics to your current winning strategy, without sacrificing what is working.

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