As you may know, SpinWeb delivers a weekly digital marketing podcast called SpinRadio. It's designed for marketing directors and CMOs and provides a weekly update with trends and insights in digital marketing.
If you're not sold on the idea of why a podcast can be great marketing for your company, visit these articles for some convincing:
- Stats and Facts About Business Podcasting That Will Blow Your Mind
- How to Start a Podcast for Your Company
SpinRadio has been running for over two years and has gone through some updates along the way. We originally published our hardware and software shopping list on HubSpot's blog in the article "How to Produce an Internet Radio Show" but some things have changed along the way so we're going to give you a current "final" list of everything you need to create a modest little podcasting studio that sounds great without spending a fortune.
Let's start with hardware. We have three microphones in the studio (with stands), a mixer, a pre-amp, a compressor, headphones, some converter boxes, all the necessary cables and an iMac as our sound station. Here are the exact items:
- Shure SM7B Vocal Dynamic Microphone, Cardioid
- On Stage DS7200B Adjustable Desk Microphone Stand, Black
- Cable Matters 2-Pack Male to Female XLR Microphone Cable 6 Feet
- Audio-Technica ATH-M30x Professional Studio Monitor Headphones
- Behringer Xenyx 802 Premium 8-Input 2-Bus Mixer
- BEHRINGER U-CONTROL UCA202
- Behringer Ultragain Pro Mic2200 High-Precision Vacuum Tube Microphone/Line Preamplifier
- Behringer MDX2600 | Comoser PRO-XL 2 channel Expander Gate Compressor Peak Limiter
- iMac (really any computer will do)
- Pro Studio Acoustics - 12"x12"x1" Acoustic Wedge Foam Absorption Soundproofing Tiles (to help the room sound better)
This may seem like a lot of stuff. However, these mics sound amazing and the additional hardware really takes it up a notch. If you want a professional-sounding podcast, it's well worth the investment.
The hard part is connecting everything together and getting your settings right. Since it's pretty much impossible to do that here in this article, my recommendation is to find a local sound engineer in your network of friends and family and have him/her come in for an hour and get everything configured.
Now for software. We use Spreaker and love it. I am constantly puzzled with how little love Spreaker gets in the podcasting community. We've been using it since the beginning and it's been amazing. Here is why I love it:
- Great user interface
- Great (and great-looking) embeddable widget options
- Ability to broadcast LIVE
- Built-in sound board with music and sound effects
- Ability to publish your podcast as iPhone/Android apps
- Great analytics
We happen to broadcast live but that's pretty unusual. I'm not expecting you to want to do that (thought it does add some energy to the show!). Spreaker does a great job if you want to pre-record your shows, too. It provides the production and hosting in one solution.
So if you're ready to get your professional podcast off the ground and you want to built a nice studio that sounds great, this list should get you started. And don't forget to subscribe to SpinRadio for weekly digital marketing trends and insights.