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Google Announces Penguin 4.0 – What It Means For Your Website

Allison Gibbs

Posted by Allison Gibbs on 10/4/16 9:30 AM


Google announced the latest update on its algorithm, and now we know Penguin 4.0 is out in the wild. But what does that mean for your website rankings on Google?

Bottom line, and we've said this many times so it won't come as a surprise – the days of tricking Google are long over. Whitehat marketers who have been abiding by Google's rules should not see much impact by this update.

Here's what we know:

  • Google Penguin is now updated in real-time, which means each link you create will automatically get crawled, indexed and evaluated by Penguin. 

  • Penguin is more "granular", meaning it judges on a link-by-link basis in real time. Most notably, it won't devalue your whole website if it finds something worth penalizing.

  • If your links are legit, you don't need to worry much about this update. Those using more black hat tactics or trying to "game" Google's algorithm will feel the impact.

  • Good news about the link-by-link rule—now if a page on your site gets picked up by a black hat or grey hat site, your whole site won't get penalized, just that link.

  • If you're seeing some kind of change in traffic trends on your website, it could be related to the Penguin update. It's good to know about these updates for that very reason – it may illuminate some tactic or methodology you're using that you need to change.

  • In general, tracking your marketing efforts is a good idea so that you can measure what is effecting your traffic results.

As Penguin 4.0 gets fully rolled out, we will continue to see how it effects our websites. Keep an eye on your rankings and if you notice anything unusual, dig into it a little or call us for help

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Topics: google, seo

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