We work with a lot of associations and non-profits at SpinWeb and we love helping them use digital marketing strategies to communicate with their constituents more effectively. Many of our association clients print and mail periodic newsletters to their membership base. Often, these newsletters contain promotional information about an upcoming event along with presenter bios and class information.
This usually helps boost awareness and registration. However, we are often asked how to connect print newsletters to online media more effectively. We love integration between multiple mediums and one great way to do this is with QR codes that lead to mobile videos.
If you're unfamiliar with how QR codes work, head on over to our recent post on QR codes 101 and then return here for the rest.
QR codes allow you to bring print media to life by extending the content onto a mobile device. Think of QR codes as "links" for the physical world.
So how do you liven up your print newsletters and connect the content to online media?
Try creating short video interviews with the presenters who will be teaching at your upcoming event. It's fairly easy to do this with a video conferencing session and recording software. I use GoToMeeting and ScreenFlow to host the video conference and then record it on my Mac. You might also consider Skype. I just like GoToMeeting because it's very reliable and high-quality.
Set up the video conference and ask three or four open-ended questions so the presenter has a chance to give some good information about his or her upcoming presentation. I like to target a video that last around five minutes. If it runs longer or shorter, don't stress about it as long as the presenter is interesting. Check out this example of an interview with Kelly Lott, who is a massage therapy instructor from Ohio.
Then, upload the video to your YouTube channel so it's available online. Now, you have some great content to link to so people can learn more about the upcoming presentation before making a decision about attending.
Next, create a QR code that links to the video. If you don't know how to do this, check out this tutorial on making a QR code from our Learning Center.
Now, all you need to do is place the QR code in your print newsletter with some instructions that invite the user to scan it to get to the interview. The nice thing about hosting the video on YouTube is that is will already be mobile-optimized so it will work great on iPhones, Droids, and other smart phones.
Now, instead of a plain old printed newsletter, you have a portal into additional rich video content that can help your readers get excited about upcoming presentations and help them make a better decision.
Let me know if you give this a try and how it is working for you. We would love to see your comments below.